E-Commerce with an emphasis on Social Technologies
On a phone call with an insurance marketing industry veteran this morning, he said this:
“The Market is demanding more access and transparency. Regulators are demanding more information security and compliance. Insurance companies are struggling with adapting product and process to generational preferences and digital requirements. People will tolerate some level of off-line completion in the process, via email or phone, as long as it’s efficient and streamlined and non-repetitive providing a good user experience. The ones that solved it are winning. Some have spent millions on processes that didn’t have buy-in from internal teams and therefore didn’t yield the necessary ROI. That learning process has been costly.”
The Storify – some of the Social Media live from the meeting
The Tweetbinder – Social sharing stats, with only 10% of attendees sharing, still impressive
My first PIMA experience was the summer of 2005 at the Broadmoor, 10 years ago. In promoting the brand new Blog, many inquired with a questioning look, “What’s a Blog?”. ☺ [See the original post here. Unfortunately the podcast doesn’t work. Rats!] Read the rest of this entry »
Twelve months in the making, the new Professional Insurance Marketers Association Affinity 2020 Report came out last week.
Hope to do a video on it shortly. Pretty compelling data around the urgency of transitioning to digital. Read the rest of this entry »
I was wrong.
A few months back I commented on the concept of Social Tech as essentially “Digitizing the Soul of the Enterprise”. The point was that the enterprise can now use storytelling through blogs, videos, memes, infographics, podcasts, and various forms of social media, to tell the world what they are all about. Read the rest of this entry »
June was an action-packed month for me, criss-crossing the country multiple times, speaking at four different events, talking with a lot of people about Social Tech and insurance, meeting with clients, and working with a non-profit in Thailand via Skype. As the local psychologist said about Dr. Mavin at the end of What About Bob after Dr. Marvin leaps and tackles Bob at is own surprise birthday party, “It’s a lot to bite off all at once…”
But the intersection of travel, speaking with people, presenting, and meeting with clients caused me to discuss with others the following critically important question: Read the rest of this entry »