Thoughts, real-world observations, and anonymous examples – good and bad – regarding the use of Web/Social/Mobile technology in the insurance industry. Follow Mike Wise, President WebWisedom LLC, for the latest in Social Technologies.
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First a quick shout-out to my new client – you know who you are. You guys are off to a great start working through the 12 Step Process. And while we’re on the topic of CEO’s, your progress is in no small way a credit to your CEO, once he saw the real deal via the Boot Camp. Kudo’s all around. 2014 should be a really good year for you…
Source Article via Linkedin: Top CEO’s using Social Tech
Yes, it’s great to see two insurance executives on the list. That at least gives us something to talk about.
In digging deeper at the two profiles and their associated companies Read the rest of this entry »
Why use video? Why NOT video. People LOVE video. When I do Boot Camps and play a video, all eyes are on-screen. We are visual people. When I set pictures to music and make a video, the pictures seem to come alive. Heck, just look at the TV-viewing stats? People are addicted to video. Much more so than radio, right? When was the last time you sat on the couch Read the rest of this entry »
The American Fraternal Alliance asked me to speak at their Fraternal and Communications Mid-Year Meeting held in Miami last week. It was a remarkable event on a number of levels.
Prior to the meeting, I interviewed one of the AFA members who is using Social Tech. United Commercial Travelers is doing a phenomenal job with Facebook, Linkedin, YouTube, and a Blog. So I built a Case in Point for the other AFA members to see how Social Tech, Crowdsourcing, Organizational Voice, Online Reputation Management, and Sales & Marketing can all roll up into a mature and effective Social Tech strategy. In fact, in one campaign called the Give Back Contest, UCT grew their Facebook Likes from 100 to 1400. By one estimate, each Facebook Like for a non-profit is worth about $214. The cost of the contest was about $2-3000. You can do the math. And the intangibles were just as valuable.
The interesting thing is that the folks in the room were all asking themselves how to attract younger members and younger agents to sell their products to the membership. Boy, it seems like there is huge opportunity for Social Tech in the Fraternal space.
Someone asked me recently to develop a job description for “the-buck-stops-here” role over Social Tech. I’ve been reading some great new books on Social Business, doing research on Google, and reaching out to people who have experience. So let’s create a space for the dialog. Please share a thought or two. Even if someone has already had the same thought, add yours as clarification and reinforcement.
First, I think this discussion applies to an enterprise of ANY size, but what do you think?
Second, we have existing title like CEO, CFO, COO, CIO, CMO, CSO. Do you think this role should be C-Level? I’ve heard roles characterized like the following, understanding that titles don’t matter so much, but “seats at the table” do, right?
Chief of Social
Chief Social Architect
Chief Social Officer
That’s it for now. What do you think? Please pause and share a thought or two. Thanks in advance.