Thoughts, real-world observations, and anonymous examples – good and bad – regarding the use of Web/Social/Mobile technology in the insurance industry. Follow Mike Wise, President WebWisedom LLC, for the latest in Social Technologies.
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So many insurance folks are asking, “If I get into Social Media, what do I say? _____ insurance is so boring. Plus people don’t really want to have it – it’s like going in for a physical or check-up….” I don’t know about you, but to me that seems like a cop-out, an attempt to avoid having to learn something new, or just fear of the unknown. But it’s worse than that, depending on how senior the person is in the organization, because it creates a drag on the SocialTech effectiveness of the organization. But most of all, it’s untrue. Here’s a terrific example from this week.
Yesterday, New York Life hit the Social Media nail on the head with a combo Facebook fan page update/blog post. I’m tracking New York Life on my Facebook profile, not because I’m a customer, but because they got my attention somehow (I think through email), showed me a Facebook button, I clickedin on it, and hit the “Like” button. I’m more interested in their social strategies than their insurance products right now, but you never know, right? So now a few times a week I see what they are doing in my Facebook Newsfeed.
The Facebook feed said this, (in case you’re not on Facebook yet I’ll copy/paste)
As sad as I am to say it, summer is almost over and you know what that means… School is about to start and for some, college is vastly approaching, which brings us to the question: Are you ready to pay for it? Starting a college fund has been the solution for some families; however, what do you suggest? What have you done to save?
The link then said this,
Hmmm. Nice little segway from a reference to time-of-year to educational info without a sales pitch. There were a few “Likes”, a few “Comments” – some action. So I clicked through to see what the landing page looked like. (By the way, New York Life has 2,700 Facebook Fans – not a whole lot for a company of it’s size, but enough to start a viral marketing process. By this time next year, if they play their cards right, it could be 27,000… perhaps 270,000 in two years – FOR FREE and reaching fans who prefer Facebook for their news and information – AHA!.)
IMHO, the landing page is terrific.
What works well:
What do you like about it? Thoughts on my Comments? Please Comment below.
Issues: Mostly minor things. The list is longer, but the issues don’t outweigh the good.
That’s is for now – my hour’s up. GTG. Hope this was helpful. Please Comment and Share. Would be eternally grateful for the viral help.
Awesome SocialTech Strategy by State Farm. Also a form of Crowdsourcing – internal. Brilliant. I’m going to use the app.
Picture from my recent family camping trip to the Adirondacks. See all the pics here. Olympic stuff, cliff jumping, YT cooking, scenic shots. Epic trip.