Thoughts, real-world observations, and anonymous examples – good and bad – regarding the use of Web/Social/Mobile technology in the insurance industry. Follow Mike Wise, President WebWisedom LLC, for the latest in Social Technologies.
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And that from a guy that’s been in “the business” of life insurance sales since the late 70′s. Wow! Strong language? Yep, it is. Oh, and this is during a “down economy”.
WebWisedom Podcast #35 – Life Insurance Sales and Social Tech (also on iTunes)
Got 30 minutes to see why you might need to change your course wrt sales and marketing? In prep for an ICMG panel discussion I’m leading in February, I received a question in the ICMG Linkedin Group. “Mike, I’d love to hear about case studies about how social media has been used to increase sales of individual life insurance…i.e. practical examples from life insurance agents in the field where social media [is] contributing to increasing sales, commissions, etc.”
So I thought, “Let me get it straight from an agent.”
Here it is, recorded on my Android at Starbucks in Hudson, OH in about 60 minutes.
So my question for you, the reader:
Are you an independent insurance producer? (any industry really) Are you having your best year ever?
Are you an MGA, IMO, Agency, etc? Is your team having its best year ever, totally crushing it?
Are you an insurance company sales and marketing leader? Are your 2011 sales off the charts? Oh, and you did you do the “lease amount of work” to get there?
If the answer is “No.” to any of the above, listen and learn from a career life insurance agent from Chicago now in Cleveland. Mike Sheehan totally lays out the real deal on what it takes.
(Oh, and if you want a short cut so that it doesn’t take you two and a half years to get there, let me know. I can definitely save you a tremendous amount of $$, time, and brain damage, not to mention possible loss of reputation caused by Social Tech missteps.)
So grab a blank doc for notes and click on the top link in the podcast widget below. Listen in as we talk with Mike.
What do you think, insurance peeps? Still think Social is nuts and a waste of time? The Comment section below is beckoning.
Thanks to Shoutlet for the podcast and RSS tech. Shoutlet rocks!
Professional Insurance Marketing Association 2011 MidYear Meeting and Tradeshow
Following are a few sound bites and images I heard and saw. What did YOU hear and see??? Please Share thoughts in the Comments section below. I’d like to hear from you. Subsequent readers would as well. What were your top one or two take-aways? I REALLY want to know. Thanks in advance for taking a few minutes…
Most important items from my notes:
“This is the essence of affinity marketing – connections and relationships.” -David Zach (Pics)
“Multi-channel marketing will make for a much happier client as well.” -Deb Gustafson (Pics)
Paralympic video with Wounded Warrior: 6k to 105k Likes on Facebook in one month! -Hartford Life
“Don’t over engineer it, make it so complicated, get raked over for the ROI. Don’t be afraid to take baby steps. You don’t need to spend a lot of money on advertising.” -John Steber (Pics)
“Data is going to be the make-or-break-thing for the insurance industry. It’s all about guardrails, not rigid prescriptions.” -Ellen Carney
“My tweets opened up a dialog with a strategic industry contact that my PR agency couldn’t crack.” -Sam Fleet
“Social networks are a big deal. Mobile and apps are a huge deal.” -Brian Sullivan (Pics)
“Best conference I’ve been at in a long time.” Bunch of people
Ignite – excellent way to communicate a lot of information in a short amount of time. Reminded me of the power of viral video’s – rapidly changing visuals with voice overs. Props to Derrek Barfield for cheerfully going first, Stephanie D’Amico for best presenter (IMHO), Kathie Kinde for best content (IMHO), and Bill Suneson for the anchor leg and a great product. All presenters made a great effort in the midst of hectic schedules – not to be taken lightly. Sherri and David did just phenomenal jobs on the intro’s – an important key. (Pics)
Props to Sherri Lagana and David Schaeffer, two of the most energetic, positive, funny, and savvy people I’ve worked with (to take nothing away from others I’ve worked with (FH, KK)). BIG props to Bill Tyson for helping with the Multi-channel Marketing presentation – a BIG challenge on several levels. More props to Denise Friday and Mona Buckley for orchestrating and facilitating, encouraging, reminding, and smiling all the way.
On a personal note, I greatly appreciated the chance to dine with Affinitas Partners and Quicken Loans as well as with Sherri Lagana and Liberty Mutual. Nice to be included as a Business Partner and hope I added value. Oh, and thanks to the peeps that stopped by the Cabana and made it fun. Hope you find the contents of the USB drive useful. Here’s a link to download the content for anyone else that missed or would like a raft of Social Tech resources.
Finally, thanks to all the speakers, the engaged audience, the Business Partners that contributed so many of the moving parts, and the spouses that support the whole thing, especially, Diane Wise, without whom NONE of this would be possible. Mad Love and Respect.
Business-wise, I’m encouraged. The Broadmoor suits me right down to my toes – terrific people, location, and amenities. Phenomenal.
PS. A lot of people need a lot of help understanding how Linkedin works and how to leverage it on several levels. I’ve got a seminar on that. (And so much more…)
See you in Florida if not sooner!