Posts Tagged ‘marketing’

27th

Last week’s 2016 PIMA MidYear Meeting was off-the-charts good. As a returning member, I went about my business talking to people about amazing new Social Tech opportunities, which by the way got more traction than ever before by a wide margin. As promised, along the way, I asked attendees at random what their Top 2-3 Challenges are today.

WebWisedom Winner: Most Amazing Slide

Winner: Most Amazing Slide by Greg Bailey, Denim

  1. “…professional association membership decline…maybe some newer associations will help…”
  2. “…regulatory disruption…”
  3. “What is distribution going to look like? What products and services do we invest in?”
  4. “…traditional association group space is becoming tighter and more rigid…”
  5. “…AARP is a group and individual hybrid and perhaps the most successful…is there a stronger affinity and how long did it take to get there?”
  6. “Many Association Directors are not keeping up with changes in technology.”
  7. “…reluctance to reinvest in technology…legacy platforms that don’t talk to each other…working on tried-and-true margins and profit and not investing, but we could save FTE’s…” Read the rest of this entry »
18th

On a phone call with an insurance marketing industry veteran this morning, he said this:

“The Market is demanding more access and transparency. Regulators are demanding more information security and compliance. Insurance companies are struggling with adapting product and process to generational preferences and digital requirements. People will tolerate some level of off-line completion in the process, via email or phone, as long as it’s efficient and streamlined and non-repetitive providing a good user experience. The ones that solved it are winning. Some have spent millions on processes that didn’t have buy-in from internal teams and therefore didn’t yield the necessary ROI. That learning process has been costly.”

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20th

The following are critically important, baseline activities which I’ve observed to be crucial to a well-conceived, comprehensive Social Tech implementation map. Read the rest of this entry »

16th

via: http://www.lawatchdog.com/

Let me start by saying, I don’t have all the answers. But I’ve observed a few things that perhaps might be considered a state-of-the-business in some way. And yes, there are many exceptions to all these items.

Starting out 2014, after 4 years of talking about Social Tech to insurance executives, I’m concerned that too many insurance companies and agencies, and the business partners and associations that serve them, are missing a critical sea change in business. Read the rest of this entry »

31st

Using the word “intense” brings me back to High School in the late ’70′s, but it fits. Here’s a trip through time… Read the rest of this entry »

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