E-Commerce with an emphasis on Social Technologies
Last week’s 2016 PIMA MidYear Meeting was off-the-charts good. As a returning member, I went about my business talking to people about amazing new Social Tech opportunities, which by the way got more traction than ever before by a wide margin. As promised, along the way, I asked attendees at random what their Top 2-3 Challenges are today.
On a phone call with an insurance marketing industry veteran this morning, he said this:
“The Market is demanding more access and transparency. Regulators are demanding more information security and compliance. Insurance companies are struggling with adapting product and process to generational preferences and digital requirements. People will tolerate some level of off-line completion in the process, via email or phone, as long as it’s efficient and streamlined and non-repetitive providing a good user experience. The ones that solved it are winning. Some have spent millions on processes that didn’t have buy-in from internal teams and therefore didn’t yield the necessary ROI. That learning process has been costly.”
The Storify – some of the Social Media live from the meeting
The Tweetbinder – Social sharing stats, with only 10% of attendees sharing, still impressive
My first PIMA experience was the summer of 2005 at the Broadmoor, 10 years ago. In promoting the brand new Blog, many inquired with a questioning look, “What’s a Blog?”. ☺ [See the original post here. Unfortunately the podcast doesn’t work. Rats!] Read the rest of this entry »
Joanna, so glad I saw your post. Very timely.
Just yesterday I had two separate, unrelated conversations with FinServ friends in CLE, one a rising star Millennial with a top-tier bank, and the other, a Web-savvy Boomer with a top-tier regional brokerage, both frustrated with their organization’s policy prohibiting the use of Social Media. The Millennial isn’t sure that his company, as much as he likes it, is the right place for him longer term. His concern is around his own professional growth in the context of a company whose actions, in spite of corporate words, clearly indicate that it doesn’t value staying current with technology and the culture it serves. The boomer spoke about the recent surge in turnover at the firm, good people in the middle of the org chart that are leaving because of inflexible policies around working from home and other cultural issues that cause them to not only see, but jump at other opportunities, and thus forcing the boomer to have to go to clients and introduce yet another client relationship manager, etc., etc., etc.
Your spot-on writing, and thanks for sharing, raises the issues. I’m going to write a bunch of stuff and then share this post with a bunch of people. I hope others do as well. It’s an urgent discussion. Read the rest of this entry »
Twelve months in the making, the new Professional Insurance Marketers Association Affinity 2020 Report came out last week.
Hope to do a video on it shortly. Pretty compelling data around the urgency of transitioning to digital. Read the rest of this entry »