Thoughts, real-world observations, and anonymous examples – good and bad – regarding the use of Web/Social/Mobile technology in the insurance industry. Follow Mike Wise, President WebWisedom LLC, for the latest in Social Technologies.
|Subscribe to the WebWisedom Channel|
|Get up-to-date information on the insurance industry.|
|Network with other insurance professionals.|
|Keep in touch with the friends you've made.|
So many insurance folks are asking, “If I get into Social Media, what do I say? _____ insurance is so boring. Plus people don’t really want to have it – it’s like going in for a physical or check-up….” I don’t know about you, but to me that seems like a cop-out, an attempt to avoid having to learn something new, or just fear of the unknown. But it’s worse than that, depending on how senior the person is in the organization, because it creates a drag on the SocialTech effectiveness of the organization. But most of all, it’s untrue. Here’s a terrific example from this week.
Yesterday, New York Life hit the Social Media nail on the head with a combo Facebook fan page update/blog post. I’m tracking New York Life on my Facebook profile, not because I’m a customer, but because they got my attention somehow (I think through email), showed me a Facebook button, I clickedin on it, and hit the “Like” button. I’m more interested in their social strategies than their insurance products right now, but you never know, right? So now a few times a week I see what they are doing in my Facebook Newsfeed.
The Facebook feed said this, (in case you’re not on Facebook yet I’ll copy/paste)
As sad as I am to say it, summer is almost over and you know what that means… School is about to start and for some, college is vastly approaching, which brings us to the question: Are you ready to pay for it? Starting a college fund has been the solution for some families; however, what do you suggest? What have you done to save?
The link then said this,
Hmmm. Nice little segway from a reference to time-of-year to educational info without a sales pitch. There were a few “Likes”, a few “Comments” – some action. So I clicked through to see what the landing page looked like. (By the way, New York Life has 2,700 Facebook Fans – not a whole lot for a company of it’s size, but enough to start a viral marketing process. By this time next year, if they play their cards right, it could be 27,000… perhaps 270,000 in two years – FOR FREE and reaching fans who prefer Facebook for their news and information – AHA!.)
IMHO, the landing page is terrific.
What works well:
What do you like about it? Thoughts on my Comments? Please Comment below.
Issues: Mostly minor things. The list is longer, but the issues don’t outweigh the good.
That’s is for now – my hour’s up. GTG. Hope this was helpful. Please Comment and Share. Would be eternally grateful for the viral help.
Awesome SocialTech Strategy by State Farm. Also a form of Crowdsourcing – internal. Brilliant. I’m going to use the app.
Picture from my recent family camping trip to the Adirondacks. See all the pics here. Olympic stuff, cliff jumping, YT cooking, scenic shots. Epic trip.
Why a Professional Blog? Let me count the ways… But first, let me break TWO BIG MYTHS.
“No time…” We’re talking an hour a week (depending on how fast you organize your thoughts and type). And you can always dictate the post to an admin and have them load it into the editor. ‘Time’ is not the issue.
“Who cares what I have to say?” First of all, it’s not just about the human audience. Search Engine Marketing is a big part of it. Second, your network cares what you have to say. Your customers. Your prospects. Your business partners. Heck.. Your Mom!
What’s your other reason for not doing a professional blog? Comment below and perhaps the crowd can give advise.
So Why Blog? What the ROI? Here’s my take… And this is by NO MEANS everything. Just off the top…
Are you blogging? Post a link and share your ROI stories? If you’re not, hope you get started. You’ll be glad you did. Caveat – gotta do it right.
Btw, I’m working on Part 2 of my last podcast. Nibby and Chris share thoughts on their blogs. Couple great case-in-points.
Oh yeah, awesome event listening to Ken Blanchard last week. Phenomenal teaching. Terrific stories. He laughed, he cried… Unofficially recorded the talk on my ipod. Pretty compelling stuff.
Qwik pics shot this morning. Love Spring and Summer in Northeast Ohio.
Took 45 minutes on this post, btw – including the pictures.