Social Media Marketing & Compliance

Social Media Marketing & Compliance

Specific to a regulated industry environment, following is the WebWisedom approach for Social Media Marketing Strategy Development, a strategic initiative between the insurance company and its distribution partners in collaboration with the marketing and compliance departments.

As a next step, let’s take the time to walk through these concepts together.

Step ONE – Strategic Planning:

I. Develop a Blueprint for Enterprise Social Technologies for the Marketing, Sales and Compliance Departments

Report: Insurance Industry Standards for Social Media and Social Networks Usage
Research: Enterprise Guidelines for Social Media and Social Networks Usage
Report: Tools, Functionalities, & Best Practices for Social Mention Listening
Report: Tools, Functionalities, & Best Practices for Control & Response to Conversations
Report: Tools, Functionalities, & Best Practices for Control & Publication of New Content
Report: Measurement Systems for Assessing Social Activity, Sentiment, Sales & Marketing Results
Recommendations regarding the various distribution channels within the unique Carrier/Agency business model related to content marketing and compliance control
Develop & Deliver Keynote Presentation and Corresponding Documentation

Step TWO – Pilot:

Social Media Marketing (SMM) PILOT – to include 2-3 leading distribution partners

Purpose: Develop two specific Social Media Marketing strategies with maximum buy-in from distribution and the blessing of compliance for eventual roll-out to entire distribution.

I. Webinar: To include baseline education on Social Media Marketing, the purpose of the project, and participant On-site preparation To-do’s
———————–
II. Full-day On-site

Social Media Marketing Review – 60 min on the basics, 30 min Q&A
Discovery: Social Media Marketing ideation on potential opportunities
Take-away: Establish 2 teams to engage in cross-functional SMM research

How to incorporate Social into overall marketing strategies
What tools to use to monitor and publish
Policies and procedures to accommodate legal and compliance
Metrics to track results and measure success

———————–
III. Team-work assignments: Research, Documentation, Prepare Presentation
———————–
Presentations: Teams Present SMM Strategies, 30min each
Constituents, functionalities, objectives, staff needs, tools, process
Discuss, Debrief, Determine 2 Pilot SMM Campaigns
———————–
IV. Final Documentation of Pilot Campaigns
———————–
Wrap-up and Marching Orders: 2 Pilots, Budgets, Personnel, Vendors, Timelines
———————–
Deliverable Documentation:
<<Social Media Marketing Pilot Strategies for Broker/Agency/Association Insurance Distribution>>
———————–
Total Timeframe: 4-8 weeks
———————–
Pilot would then typically run for six months.