E-Commerce with an emphasis on Social Technologies
The time is NOW! Social Tech is changing the face of business. Social Business is the future. Those insurance executives that dig in, organize, and execute an Action Plan to leverage Social Tech will see positive ROI such as shorter sales cycles, higher conversion rates, better margins, easier cross-selling, recruiting and retention gains, increased velocity, and improved industry reputation, just to name a few of the many opportunities from a mature Social Tech Strategy.
Within an environment of government regulation, how are insurance companies and agencies effectively leveraging Social Networks such as Facebook, Linkedin, Twitter, Google+, Pinterest, and Instagram? What about Social Media: Blogs, Meme’s, Infographics, and viral Video? How about Crowdsourcing, Online Reputation Management, eWord-of-Mouth, Organizational Voice, and Rating Systems? This Leadership Training answers those questions and more with actual Case Studies in a facilitated discussion format.
|Who:||Insurance Executives: C-Level, Finance, Sales, Marketing, Compliance, IT, Operations, Claims, Customer Service, HR|
|What:||The ROI of Social Technologies
Networks, Media, and Relevance
see Topic Side-bar below
|Where:||September – NY/NJ, Host: TBD|
|October – Boston/Hartford, Host: TBD|
|November – Philadelphia, Host: TBD|
|December – Atlanta, Host: TBD|
|Hosting:||The Host gets 2 free seats for the Meeting Room, Wi-Fi, & Lunch.|
|Leader:||Mike Wise, SocialTech Consultant, Speaker, Author
- named 1 of 13 Insurance Technology people to Follow on Twitter by INN
|Private Session?||Please send a request.|
Past Attendee Comments:
“I have taken many classes, studied for many exams, gone to many seminars with sessions and presentations and roundtables and breakout sessions and the like, but I have to say, the session/presentation this morning was the best one I have ever attended in my entire life, and I’m not kidding either….so many lights went on during the presentation and such a clear vision of some things developed that I wondered how I had never seen it before…”
-Chief Actuary, Pilot Presentation, December 2011
“I lead a Division that manufactures and sells various specialty insurance products…I would absolutely recommend it to others. This is the way of the future and where the current environment is and unless you understand Social Technologies and how to leverage it, you’ll be left behind. I think it’s in every business leader’s interest to learn about it and execute on it.”
- Marketing VP, Columbus, March 2012
“I’m just scratching the surface regarding Social Technology and the application of it. I’m immediately going to assess my sales and client services team’s knowledge and bandwidth and map out a plan to implement some of these tools, technologies and methods on a day-in/day-out basis.”
- Sales Exec, Columbus, March 2012
9am – noon
- Foundational Concepts
- Case Studies
With Insurance Industry Examples
12:15 – 12:45
Lunch & Learn: The NAIC SM Policy
The Real Deal on Social & Compliance
1:00 – 2
Presentation: 12-Step Process for Implementing Social Technology
Including Corresponding Documentation and Guides
2 – 4:30
- A “Live” Blog post and how to use Blogs
- Advanced Linkedin Concepts
- Twitter, Hashtags, and Rivers of Information
- Facebook Pages in Insurance
- YouTube and the power of Video
4:30 – 5
Discussion: Next steps for Practical Implementation
Boston Social Tech Leadership Training, August 2012, attendee reaction:
“There’s a next step coming…as insurance executives, we don’t move that quickly. So we need to move now.”
(Btw, if YouTube is blocked on your network, CLICK HERE
to watch the video on my photo site. Hopefully that won’t be blocked!!!)
A confirmation email will be sent following purchase.
President, WebWisedom LLC
Mike founded WebWisedom LLC in November of 2009. An Enterprise Social Technology/E-Marketing/E-Business consultancy, WebWisedom is helping insurance organizations understand and leverage Social Technologies within the unique environments of the enterprise and its markets.
Mike wrote the chapter on Socially Facilitated Selling in the Crowdsourced book, Enterprise Social Technologies. Mike is also publishing his first book on Social Technologies: The Social Tech Workout!
With over twenty years in technology and sales in three different industries, Mike brings a broad spectrum of knowledge and experience to Enterprise Social Technologies. An early adopter, Mike has been leveraging Social Technologies for business since 2005 with a special emphasis on the insurance vertical.
Prior to WebWisedom, Mike led e-Commerce sales efforts within the insurance industry for IdeaStar (now MindSteams), primarily in the health and life vertical. Previously, Mike spent 10 years with in sales, sales training, and sales management in various locations across the USA.
Mike was a member of the Board of Directors of the Professional Insurance Marketers Association (PIMA) http://www.pima-assn.org from 2009 to 2012 and was a co-chair for the 2006, 2007, and 2008 national PIMA MarkeTTech Symposiums as well as the 2011 PIMA MidYear Meeting. Mike is also serving on the Inter-Company Marketing Group (ICMG) Marketing committee.
Mike served on the Judging Panel for the AM Best E-Fusion Award in 2007 and 2008 http://www.ambest.com/efusion/ and is considered a subject matter expert on insurance and technology.
Mike writes and manages a popular Blog, http://www.webwisedom.com, and was selected for the Insurance & Technology Blog Honor Roll three times in 2009.
An avid photographer, Mike maintains a personal/professional photo site http://mikewise07.smugmug.com specializing in sports and event photography.
Mike holds a BA from the University of Washington.