E-Commerce with an emphasis on Social Technologies
On a phone call with an insurance marketing industry veteran this morning, he said this:
“The Market is demanding more access and transparency. Regulators are demanding more information security and compliance. Insurance companies are struggling with adapting product and process to generational preferences and digital requirements. People will tolerate some level of off-line completion in the process, via email or phone, as long as it’s efficient and streamlined and non-repetitive providing a good user experience. The ones that solved it are winning. Some have spent millions on processes that didn’t have buy-in from internal teams and therefore didn’t yield the necessary ROI. That learning process has been costly.”
For the last year, while working as a full-time HCM Consultant with CPI-HR, I’ve been testing Linkedin Pulse. By the way, a Linkedin B2B associate, Natha Green, shared with me that Linkedin Pulse has been the single most used piece of functionality in the history of Linkedin.
Here’s a list of the articles I’ve published on the network:
Back before the Internet, when you had a new personal or professional need, something out of the ordinary, did you stop and think, “Yikes, I don’t know who to call on this. Geez, who do I know that might know a trusted contractor? I know! I’ll call Joe. Joe knows EVERYone.” And if you reached Joe and he gave you a couple names, did you call those companies or those people based on Joe’s Word of Mouth referral BEFORE you pulled out the 5-pound phone book? Or did you go find the Yellow Pages® and say, “Hmmm, I wonder what category that kind of service would be listed under? Let’s see… ‘Cracks in the cement floor’…CR… No. Ah, here it is… ‘Cement Floors’ … I’m sure these guys fix cracks. Of course there might be a few butt cracks in view, but I’ll take the kids to McDonalds. Now, which one should I call? I like this logo…” Read the rest of this entry »
June was an action-packed month for me, criss-crossing the country multiple times, speaking at four different events, talking with a lot of people about Social Tech and insurance, meeting with clients, and working with a non-profit in Thailand via Skype. As the local psychologist said about Dr. Mavin at the end of What About Bob after Dr. Marvin leaps and tackles Bob at is own surprise birthday party, “It’s a lot to bite off all at once…”
But the intersection of travel, speaking with people, presenting, and meeting with clients caused me to discuss with others the following critically important question: Read the rest of this entry »