Archive for the ‘PIMA’ Category


Last week’s 2016 PIMA MidYear Meeting was off-the-charts good. As a returning member, I went about my business talking to people about amazing new Social Tech opportunities, which by the way got more traction than ever before by a wide margin. As promised, along the way, I asked attendees at random what their Top 2-3 Challenges are today.

WebWisedom Winner: Most Amazing Slide

Winner: Most Amazing Slide by Greg Bailey, Denim

  1. “…professional association membership decline…maybe some newer associations will help…”
  2. “…regulatory disruption…”
  3. “What is distribution going to look like? What products and services do we invest in?”
  4. “…traditional association group space is becoming tighter and more rigid…”
  5. “…AARP is a group and individual hybrid and perhaps the most successful…is there a stronger affinity and how long did it take to get there?”
  6. “Many Association Directors are not keeping up with changes in technology.”
  7. “…reluctance to reinvest in technology…legacy platforms that don’t talk to each other…working on tried-and-true margins and profit and not investing, but we could save FTE’s…” Read the rest of this entry »

On a phone call with an insurance marketing industry veteran this morning, he said this:

“The Market is demanding more access and transparency. Regulators are demanding more information security and compliance. Insurance companies are struggling with adapting product and process to generational preferences and digital requirements. People will tolerate some level of off-line completion in the process, via email or phone, as long as it’s efficient and streamlined and non-repetitive providing a good user experience. The ones that solved it are winning. Some have spent millions on processes that didn’t have buy-in from internal teams and therefore didn’t yield the necessary ROI. That learning process has been costly.”

Read the rest of this entry »


Crowdsourcing the Meeting 

The Storify – some of the Social Media live from the meeting

The Tweetbinder – Social sharing stats, with only 10% of attendees sharing, still impressive


My first PIMA experience was the summer of 2005 at the Broadmoor, 10 years ago.  In promoting the brand new Blog, many inquired with a questioning look, “What’s a Blog?”. ☺ [See the original post here. Unfortunately the podcast doesn’t work. Rats!] Read the rest of this entry »


Twelve months in the making, the new Professional Insurance Marketers Association Affinity 2020 Report came out last week.

Impressive. Thanks to all the volunteers, esp. Chris Burke and Dave Armstrong.

Hope to do a video on it shortly. Pretty compelling data around the urgency of transitioning to digital. Read the rest of this entry »


Kudo’s to The Hartford
The only Ad with links
to Social Properties.

It was funny that a few people came up to me and said something like, “Mike, good to see you back here! Boy how long has it been? A couple years?!?!” Actually, I only missed one meeting last summer in Bermuda!! But I signed up so late that I wasn’t event on the late-registration list! Truthfully, I almost didn’t go – purely out of frustration. However, as it turned out, I was pleasantly surprised to find many of the companies within the association going hard after Social Tech. IMHO, that bodes well for the industry. So I humbly say thanks to several people that encouraged me to go, especially Ed, Steve, James, John, Fred, Mike and a few others. Read the rest of this entry »