Social Tech went mainstream in 2013. It will be mandatory by 2017, if not sooner. By 2017, new technologies will leverage Social Tech. Therefore, those insurance executives that dig in, organize, and execute an Action Plan to leverage Social Tech, and do it well, will see some or all of the following:

  1. Positive sales & marketing ROI
  2. Recruit, and retain “A” candidates
  3. Transition off internal email
  4. Increase velocity and adaptability of corporate culture
  5. Capitalize on big data and business intel
  6. …to name a few of the items on the table

From time to time, we hold public sessions. But after four years, our efforts focus on private sessions for leadership teams and sponsored sessions for top distribution partners.

Upcoming public sessions:

Who: Insurance Executives: C-Level, Finance, Sales, Marketing, Compliance, IT, Operations, Claims, Customer Service, HR
What: Advanced Deep-dives

  1. e-Word-of-Mouth
  2. Content & Inbound Marketing
  3. Crowdsourcing
  4. Adaptive Culture
  5. Measurements & ROI
Where: September – NY/NJ, Host: TBD
October – Boston/Hartford, Host: TBD
November – Philadelphia, Host: TBD
December – Atlanta, Host: TBD
Hosting: The Host gets 2 free seats for the Meeting Room, Wi-Fi, & Lunch.
Leader: Mike Wise, SocialTech Consultant, Speaker, Author
- named 1 of 13 Insurance Technology people to Follow on Twitter by INN
Private Session? Please send a request.

Full-day Session Take-aways

  1. Case Studies in Business Justification
  2. #SoLoMo – Social, Local, Mobile
  3. All About Hashtags – Least Understood, Most Important
  4. Reputation Management and Organizational Voice
  5. Content Marketing – Videos, Blogs, Meme’s, Infographics
  6. Crucial Role of Listening – Mentions, Topics, Sources
  7. Measurements & Metrics – What gets measured gets done.

Video

“There’s a next step coming…as insurance executives, we don’t move that quickly. So we need to move now.”

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About Mike Wise, SocialTech Consultant, Speaker, Author

President, WebWisedom LLC

Mike Wise - President of WebWisedom LLCMike founded WebWisedom LLC in November of 2009. An Enterprise Social Technology/E-Marketing/E-Business consultancy, WebWisedom is helping insurance organizations understand and leverage Social Technologies within the unique environments of the enterprise and its markets.

Mike wrote the chapter on Socially Facilitated Selling in the Crowdsourced book, Enterprise Social Technologies. Mike is also publishing his first book on Social Technologies: The Social Tech Workout!

With over twenty years in technology and sales in three different industries, Mike brings a broad spectrum of knowledge and experience to Enterprise Social Technologies. An early adopter, Mike has been leveraging Social Technologies for business since 2005 with a special emphasis on the insurance vertical.

Prior to WebWisedom, Mike led e-Commerce sales efforts within the insurance industry for IdeaStar (now MindSteams), primarily in the health and life vertical. Previously, Mike spent 10 years with ADP in sales, sales training, and sales management in various locations across the USA.

Mike was a member of the Board of Directors of the Professional Insurance Marketers Association (PIMA) http://www.pima-assn.org from 2009 to 2012 and was a co-chair for the 2006, 2007, and 2008 national PIMA MarkeTTech Symposiums as well as the 2011 PIMA MidYear Meeting. Mike also served on the Inter-Company Marketing Group (ICMG) Marketing Committee.

Mike served on the Judging Panel for the AM Best E-Fusion Award in 2007 and 2008 http://www.ambest.com/efusion/ and is considered a subject matter expert on insurance and technology.

Mike writes and manages a popular Blog, http://www.webwisedom.com, and was selected for the Insurance & Technology Blog Honor Roll three times in 2009.

An avid photographer, Mike maintains a personal/professional photo site http://mikewise07.smugmug.com specializing in sports and event photography.

Mike holds a BA from the University of Washington.

Linkedin: http://www.linkedin.com/in/mikewise07

Twitter: http://twitter.com/mikewise07