E-Commerce with an emphasis on Social Technologies
For the last year, while working as a full-time HCM Consultant with CPI-HR, I’ve been testing Linkedin Pulse. By the way, a Linkedin B2B associate, Natha Green, shared with me that Linkedin Pulse has been the single most used piece of functionality in the history of Linkedin.
Here’s a list of the articles I’ve published on the network:
1. GOALS First, like anything else, it’s important to have your goals clearly in mind before starting out. Winging it is never a good idea. Develop a game plan, build it into your calendar, and stick with it. With all the competing priorities for our time and attention, if you fail to plan, you plan to fail. And if your boss and boss’s boss isn’t into it, don’t get started.
Common goals often include:
Goals always vary by role, situation, market position, compliance guidelines, etc.
Shameless plug: That’s where a savvy consultant comes in, someone that’s been doing it for a while and can save you countless hours of research, testing, and potentially career-damaging missteps. The good news is that you can edit and delete posts, contrary to the popular misnomer, “What’s said online stays online.” But as always, the 5 P’s are perpetually in play: Prior Preparation Prevents Poor Performance. Nuf said.
2. Technology Second, it’s important to understand and leverage the technical aspects of the tool. The technical aspects will bring readership.
3. TIME A good article takes at least an hour. This article took about 90 minutes when all was said and done. How fast you think creatively and your raw typing skills make a difference. If you have a PA that you can dictate something to, that can save a lot of time. But make sure the end result is in your ‘voice’, not your PA’s.
Is it worth the 60-90 minutes? Depends on your goals.
I’d be interested to hear from others. I know some of the readers have been using Linkedin Pulse? Why or Why not? What would you add to this list? What have you learned? If you’re NOT using Pulse, is there a particular reason why?