E-Commerce with an emphasis on Social Technologies
Twelve months in the making, the new Professional Insurance Marketers Association Affinity 2020 Report came out last week.
Hope to do a video on it shortly. Pretty compelling data around the urgency of transitioning to digital. Read the rest of this entry »
Back before the Internet, when you had a new personal or professional need, something out of the ordinary, did you stop and think, “Yikes, I don’t know who to call on this. Geez, who do I know that might know a trusted contractor? I know! I’ll call Joe. Joe knows EVERYone.” And if you reached Joe and he gave you a couple names, did you call those companies or those people based on Joe’s Word of Mouth referral BEFORE you pulled out the 5-pound phone book? Or did you go find the Yellow Pages® and say, “Hmmm, I wonder what category that kind of service would be listed under? Let’s see… ‘Cracks in the cement floor’…CR… No. Ah, here it is… ‘Cement Floors’ … I’m sure these guys fix cracks. Of course there might be a few butt cracks in view, but I’ll take the kids to McDonalds. Now, which one should I call? I like this logo…” Read the rest of this entry »