Archive for November, 2013

13th

So why take Social Tech Strategy development seriously in 2014? If you don’t, failure to do so will be abundantly clear to the world around you, unacceptably so in 2015 and beyond. Think about it. Today, right now, if a CEO of an enterprise told you, “We don’t have a Web site,” what would be the first few thoughts that cross your brain? Would they be positive or negative in nature? Now apply that same thinking to your Social Tech outposts – Blogs, Linkedin, Twitter, YouTube, Facebook, Instagram, Pinterest, Tumblr, etc. Ten years ago, it would have never occurred to someone that a mature Web site would be ‘table stakes’ for anything. It is today. Tomorrow it will be a mature Blog, a savvy Twitter feed, an active YouTube channel. Keyword: mature. Read the rest of this entry »

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