Archive for April, 2013


Someone asked me recently to develop a job description for “the-buck-stops-here” role over Social Tech. I’ve been reading some great new books on Social Business, doing research on Google, and reaching out to people who have experience. So let’s create a space for the dialog. Please share a thought or two. Even if someone has already had the same thought, add yours as clarification and reinforcement.

First, I think this discussion applies to an enterprise of ANY size, but what do you think?

Second, we have existing title like CEO, CFO, COO, CIO, CMO, CSO. Do you think this role should be C-Level? I’ve heard roles characterized like the following, understanding that titles don’t matter so much, but “seats at the table” do, right?

Chief of Social
Chief Social Architect
Chief Social Officer

Third, what’s involved in the role? I know I’m missing a few things, but here’s what I have so far. What’s missing? But most important, how would you rank these functions and why?

  1. ORM
  2. Brand Management
  3. Organizational Voice
  4. Sales Support
  5. Marketing Support
  6. Customer Service
  7. Rating Systems
  8. Rivers of Information
  9. Internal Networks
  10. Internal Media
  11. External Networks
  12. External Media
  13. External Relevance
  14. Partner Communications
  15. Relationship Management
  16. BI/BD
  17. Adaptive Culture
  18. Virtual Teams
  19. Governance
  20. Policies & Guidelines

That’s it for now. What do you think? Please pause and share a thought or two. Thanks in advance.


Recently I had the chance to make the connection with a few members of the terrific Jive Software team in NYC. Quite a providential meet-up. Ever since, I’ve been wanting to give them a shout-out on the Blog. So now is the time.

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