Is Social Tech going mainstream in insurance in 2013? It feels like it to me.

10 Observations in 2.5 Weeks

  1. At ICMG, a large, international, health insurance company asked me to lead a Social Tech Boot Camp for their Marketing Executives in Abu Dhabi in March [pictures].
  2. Someone else that attended one of my sessions last year asked me to come speak to their team about Social Tech “as soon as possible”so I’m going down to Miami on a Saturday in March.

    WebWisedom Blog Stats, Feb13

  3. Another asked me to come speak on Social Tech at their Fraternals Annual Meeting back in Miami in April.
  4. Several folks asked about Social Tech Boot Camp individual seats. And several others started dialogs about private and sponsored Social Tech Boot Camps. (One even said she wanted to come on her own dime using a vacation day because, “my boss doesn’t get it but I won’t be left behind because of him.”)
  5. Meanwhile, work continues on a Web site re-launch for a savvy insurance broker using the “measure twice, cut once” Constituent Based Design approach I speak about in the Social Tech Boot Camps.
  6. PIMA followed at the Hotel Del in San Diego – including, shock of all shocks, several attendees actually using the #PIMAAssn hashtag. With a record attendance, the buzz was quite incredible compared to meetings of the past [pictures].
  7. Several of the new members are savvy about the importance of technology in insurance marketing.
  8. A bunch of the veterans are starting to migrate to these new methods for sales and marketing.  Case in point: Sam Fleet, President elect, shared that he got a significantly large piece of business within hours of posting a guest blog on an industry site. Sam tweets himself as well, in case you wondered – @SamFleetSays.
  9. Several want to come to Social Tech Boot Camps. A few also asked about private sessions for their teams.
  10. And virtually every single speaker referenced Social Tech in some way, some actually saying it was critically important.

So maybe 2013 really IS the year that Social Tech goes mainstream in insurance.

Finally, I spent 2 full days with my mentor, Scott Klososky, in OKC – in a snow storm! Scott has a series of new courses that I’m adapting to the insurance marketplace.

Scott Klososky, Future Point of View

Scott Klososky, Future Point of View
on Technology and Leadership

The new stuff:

  1. Technology in Leadership
  2. High-beam Leadership
  3. Digital Plumbing
  4. Business Intelligence / Big Data
  5. Adaptive Culture
  6. White Collar Lean
  7. Digital Marketing with Social Tech

This Technology Infused Leader series will begin in July/August and run every other month for about a year. Whoever takes it, and implements the concepts, will have a dominating 2-year lead on their nearest competitors – a gap that will be VERY hard to close.

Oh! I almost forgot about Jive Software in the middle of all this. Now this is REALLY REALLY cool: Internal Social Networks, already in use in several savvy insurance companies. Jive could be THE solution in insurance. By that I mean it could be the ignition switchAl Caravelli, Ken Hittel, Brian Connelly Mike Wise that will educate insurance peeps on Social within the gated community of their enterprise, AND solve systemic problems in a big way – at the same time. I’m excited about Jive. Cool cats, too.

All this to say… Social Tech is gaining serious momentum. Really, technology-driven business, Social Business is taking off like wildfire – for those that are paying attention and not continuing to snicker it away. As Scott said in typical mid-western understatement, ”Those who learn technology well will prosper. Those who do not will struggle – regardless of industry.” I’ll go further than that – It’s survival of the fittest.

What do YOU think? Will historians of the future identify 2000-2020 as a unique time of tremendous change on the scale of the Industrial Revolution, the computer age, and the Internet? Why or Why not? Thanks. The more you share, the more you learn.