E-Commerce with an emphasis on Social Technologies
Obviously, being offensive is NOT my intention. But as the cliche goes, “Sometimes the truth hurts.” So, no, I’m not pulling any
punches on this post. I respect my insurance peeps too much not to tell the cold, hard truth. When I started this consulting business, my older and “Wise-r” brother, Richard, (see his Blog) gave me perhaps the best advise: “Mike, there’s not a big market for bullshit consultants.”
So here’s the good, the bad, and the ugly from a year of running Social Tech Boot Camps for Insurance Executives.
Well, this is the sticky wicket and where it might get offensive.
quietly picking up their beach chair and getting off the beach. A few others are noticing those guys, wondering what they are doing, but are still sitting there. Most are either loudly cavorting around with their buddies, or heads-down digging castles in the sand, both happily oblivious of what’s going on around them, of people leaving the beach, of the tide going way out. Of course, I feel like the guy that’s running the beach yelling, “The tsunami is coming!!” And everyone’s looking at me saying, “Oh, that Mike. He’s such a character…” A lot of executives are going to drown because they are either moving too slow or not moving at all?
What are your thoughts? Does any of this resonate? Am I nuts?? Do you have any questions or Comments? What are YOUR biggest obstacles? Please don’t lurk. Please take a minute and share a thought. Thanks in advance.
I always like the “Before” image of the room before the Boot Camp starts. There’s something peaceful about it – expectant, hopeful, perhaps the calm before the storm.
There’s just so much to cover in 8 hours. Crowdsourcing, always a favorite, Rivers of Information, Online Reputation Management, Organizational Voice, Socially Facilitated Selling, Socially Directed Buying, Rating Systems, a Case Study in Affinity Marketing using Social, and then deep dives into Linkedin, Twitter, Facebook, YouTube, and a live Blog Post. It’s a fire-hydrant of information. But I think past attendees will agree – it’s worth it. At the end of the day, you’re just a WHOLE lot smarter about Social Tech relative to the insurance business, especially from a marketing and sales POV.
Here’s a question for the Social Tech Boot Camp for Insurance Executives Alumni: What would you like to see in 2013 for the “Advanced” Alumni-only session? (Maybe it doesn’t have to be Alumni only, but then again, it probably does.) Do you want more small group applications exercises – a challenge to solve? Do you want time to focus on marketing strategies, like Contests, Content, and Cause Marketing? More about tools like video editors, podcast creation, infographics and Meme’s – so more on creating Social Media? What does it take to get the holy grail of “Earned Media”? More on Tools, especially enterprise tools like HubSpot, Shoutlet, Socialware, and others?
What are your thoughts? Alumni only, with exceptions given to demonstrated expertise? What would interest you as a next step? Thanks in advance. Excited to hear from you…
If anyone has an interest in joining me on this, please reach out to me – immediately. Here’s the deal:
I’m trying to raise cash today – it’s a today only thing – to bring to Philadelphia tomorrow. Perhaps by God’s providence, many weeks ago I planned a Boot Camp in Philly for this Thursday. This morning a pastor friend of mine in Central NJ was greatly encouraged when I offered to come a day early (Tuesday v. Wednesday) with a car-load of stuff for him. In a text message, when I asked what I should bring, he said, “Canned goods, Tuna, Soups, Baked Beans, etc. Cash is also easy as we can purchase food gift cards at stores and distribute to needy families.”
I’ll be going to Costco here in CLE to buy the supplies this evening and head out in the morning. I need to meet the pastor in Philly at 1pm tomorrow, Tuesday. Any help would be great.
Here is a link to the church if you want to check them out. http://www.stonecrestchurch.com Pastor Brent Haggerty. I know Brent via my son’s Houghton College soccer team. Good guy, solid, no issues (as much as any of us can claim this, right?)
Thanks so much.
WebWisedomLLC at Gmail dot com
First, remember the folks in NY/NJ. Donate to the ARC here.
All right. I’m going to let out a big secret. Ya’ ready?
The incredible thing for a sales person, really anyone, in the era of Social Tech is that people are sharing a close-up picture of their face in their Social Profiles. Linkedin, Facebook, Twitter – they all feature a headshot. Look beyond the surface. It’s stunning, amazing, and helpful if you know what to look for.
I can’t believe I just shared one of my best secrets.
That’s all I’m gunna say.
Happy to answer questions and share more insights if prompted. Better yet: Come to one of my Boot Camps. That alone is worth the price of admission.