E-Commerce with an emphasis on Social Technologies
Continuing the conversation from last week, (albeit a little one-sided for my taste), the question is how is Social Technology a Game-Changer in business? Here’s 5 more to consider…
The Next Five:
8. Reputation Management
Who hasn’t “Google’d” a person or brand that they were unfamiliar with? Most Boot Camp attendees I ask not only raise their hands,but further say they did it with ME! We all do it – often. So what do people find about you or your enterprise. Do you care? Absolutely. And what if there is a negative mention on the first page of your results? Can you use Social to knock that item down to page 2 of the results? Absolutely.
9. Environmental Influence
Here I’m not referring to the green movement. Instead, this is about impacting your personal sphere of influence. You see, once you have established the connections with your network, how to you leverage those for influence. For example, we’re seeing this in a big way on Social with the 2012 election in the US. We are also seeing it with “Frankenstorm” and Hurricane Sandy. One insurance agency that does a nice job with Social, The Murray Group in Albany, NY, is putting out some solid content right now on Hurricane preparedness. Obviously there are so many other ways to exert environmental influence – notable sales and marketing.
10. Work Spaces
Many thought-leading companies are starting to use virtual work spaces that leverage Social Tech in an effort to improve efficiencies with time, money, and real estate. Working ‘virtually’ from a home with ubiquitous broadband internet is a great way to improve productivity – of course depending on the home situation. But we’re starting to see more and more executive suites being used to distribute work spaces closer to the home so as to reduce travel time, expense, and drain on productivity. And I’m just touching on the surface here.
I tell you what – one of the greatest efficiency gains I’ve seen in recent times is the powerful HTC S1 droid I’ve been using. I can do SO much with this device, anytime, anywhere. I’d imagine the Samsung Galaxy 3 is similarly powerful. As I’m coaching busy executives, that’s the first thing I go after, especially if they are on a Blackberry. But iPad’s as well. And let me just tell ya – the Macbook I bought almost three years ago now has been nothing short of brilliant when it comes to speed and efficiencies. Technology is a big key – but also getting right to the point in communications. I think that’s another benefit of Twitter, blogging, public speaking – they force you to be extremely efficient with the written and spoken work – saving time and money.
12. Cost of Doing Business
We all know by now the story of Netflix and Blockbuster. While that was more of a pure technology versus real estate issue, it seems fair to say that Social definitely helped spread the word about Netflix faster than Blockbuster could unload its real estate and adapt. But clearly eWord-of-Mouth is reducing sales and marketing costs. Crowdsourcing is reducing IT development costs. Linkedin is reducing recruiting costs. We are only bound by our creativity here.
I will ask the questions again:
How is Social impacting your day-in-day-out activities?
What’s the next big thing?
What are your comments and questions, barriers and obstacle?
Perhaps I, or another reader, can help answer them.