Understanding the Customer

Understanding the Customer

Two years in development, three months in planning, the much anticipated and discussed Social Tech Boot Camp For Insurance Executives finally came to pass.

We had 14 very smart and successful insurance marketing folks, and yet with low levels of awareness of the fundamentals of Social Technology tools and concepts and how to leverage them. This is a very common state in the leadership ranks inside the life, health and accident insurance markets. Thus the need for the Boot Camp.

A few comments looking back from some of the executives:

“I lead a Division that manufactures and sells various specialty insurance products…I would absolutely recommend it to others. This is the way of the future and where the current environment is and unless you understand Social Technologies and how to leverage it, you’ll be left behind. I think it’s in every business leader’s interest to learn about it and execute on it.”

Social Tech Boot Camp Columbus

Social Tech Boot Camp Columbus

“…better ways to understand the customers and their preferences using crowdsourcing… and then how do we get customers into the funnel and getting them to push out that they like us.” Role: strategy and product development in the insurance industry

“…has been interesting to learn how to better leverage this… being deliberate and thoughtful about things like online reputation management.” Role: President of a portfolio of small businesses in niche insurance areas that we are looking to grow at a pace that is faster than traditional expectations of the insurance marketplace.

Lead the sales and client services team within employee benefits… “I’m just scratching the surface re Social technology and the application of it… I’m immediately going to assess my sales and client services team’s knowledge and bandwidth and map out a plan to implement some of these tools, technologies and methods on a day-in/day-out basis.”

Next up: Chicago, May 23-24. The class is starting to take shape. Should be another good group. And yes, I’ll be crafting a video of the Columbus camp in April. Looking forward to it.