February 6th, 2012 | 
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I’m hopeful that the 150 or so attendees of the ICMG2012 Annual Meeting who also attended the Breakout on Social Tech will collaborate on a creative twist to a recap of the session. I know many of you are here simply to download the preso, but consider spending an extra cycle right here for the benefit of the group.
Your part: Please post a note in the Comment form below stating your one or two Top Take-Away’s from the Social Tech Breakout Session.
It could be anything. I’ll not review of the main points Jim McDaniel, Ken Smith, and I made, or the insightful and helpful questions throughout – really good stuff.
Rather, I’d like readers to hear what the attendees thought and, thereby, possibly develop an interesting mosaic of comments, reflections, and helpful ideas.
Please participate. Like Jim said, “Don’t Lurk!” Even if a previous Comment is on the same theme as yours, add your idea as a reinforcing or expanding sentiment.
Based on the subsequent conversations I had with people on the 18th tee of the golf course as well as the next morning, and with over 150 session attendees, this might be a VERY interesting and fruitful discussion.
Thanks in advance.
Presentation Download
PS. The Social Tech Boot Camp for Insurance Executives I’m hosting in March is filling up. A 2nd one is now in the works, possibly hosted by Nationwide, in Columbus, in May/June. I’ll likely do a 3rd in the Fall in Chicago or K.C. You’ll be glad you and/or your boss came – Crowdsourcing, Organizational Voice, Rating Systems, Online Reputation Management, Socially Facilitated Selling (see video), Socially Directed Buying, Tools, Measurement Systems, Rivers of Information – A LOT to cover in 9 hours straight. Get your spot – this isn’t an unlimited opportunity. (Private Boot Camps for your team are also available.)
Thanks again.
Mike
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Mike and company:
This was an awesome presentation that combined some academic information on social media (thank you, Mike) to real time applications of how social is being used to drive insurance sales.
Warren Hunter
Chairman
DMW direct
Mike;
I thought all the information was great. What I would really like to see is a tutorial session where you walk everyone through what you were teaching so we can see hands on how to do some of the stuff you were showing at the bonus session. i was trying to keep up but there was just too much too fast. Loved it, though.
Warren
Thanks, Warren. I'm thinking of adding a 2nd day to the Executive Boot Camp that would be just such a hands-on session.
Hour and a half on Linkedin Profiles
Hour on Linkedin Company Pages
Hour on Twitter/Hootsuite, etc.
Hour and a half on Facebook Profiles and Pages
Hour on Viral Video's and YouTube
Hour and a half on Blogging
= 7.5 Hours
A lot but extremely helpful, especially for the executive.
I'll be interested to know what follow-on readers think?
Mike —
The case study approach was really helpful — one of the takeaways for me was the importance of being consistent. We have some things going on in our shop, but it's too sporadic right now.
My other takeaway was the value of the 12 steps for social tech — addresses every aspect and puts an organization in a great position to be effective.
Mike I thought I was proficient at Linkedin and basic social networking.
Your session proved that not to be true but thanks to your guidance I'm off and running.
Thanks
Steve Weiss
Thanks, Jeff. Totally agree. Here are the 12 Steps for those not familiar. Easier said than done, to be sure.
Develop Social Tech Goals
Form a Social Tech Team
Implement an Internal Governance Policy
Integrating Social Tech and Web Properties
Building Rivers of Information
Integrating with Sales and Marketing
Online Reputation Management
Crowdsourcing Strategies
Measurements and ROI
Choosing Your Social Tools
The Pilot Project Process
Security and Regulations
Mike, I appreciated your social media presentation at ICMG meeting. How time flies! I remember when you were lucky to get 5 insurance execs in a room to talk about this and now you have standing room only. Thanks for keeping me in the loop. Many of the ideas you shared we have put into practice. You did a great job getting Ken Smith involved. The attendee comments on using video in the future are spot-on in my opinion. We are looking for ways we can improve there. You always make me think about the future and how fast times are changing.