Archive for May, 2011

27th

Still don’t get Twitter? Reach back to me. I’d love to hook you up. Love to teach your team how to build a powerful InfoStream. It’s not about celeb’s and mindless chatter; quite the contrary if you know what you’re doing. If you click through on these, I guarantee within 15 minutes, you will get some high-value nugget.

Here’s a quick list of Follows that will immediately begin feeding your brain and raising your IQ on a variety of topics. Some of these I already had Followed, but the original list comes from here. (Tip: To save time, copy/paste the tweet, tweet it, then click on the resulting live links to Follow the people. Or find my original tweets, Follow, and/or ReTweet.)

@carolyndouglas @mashable @wedge @CommAMMO @SocialMedia411 @FrankEliason @shelholtz @AMANet @armano @HubSpot @shonali @rohitbhargava

@copyblogger @DavidBThomas @lizstrauss @mathewi @pewinternet @jowyang @marshallk @MarkRaganCEO @DougH @jeffjarvis @sharonodea @Crescenzo

Btw, “Not enough time”??? Kill your email, or at least dial it back to select times during the day. Tell you what, using Twitter has taught me the value of the five B’s of public speaking – Be Brief, Brother, Be Brief :-) So with your email, when possible and appropriate, cut back the content. It’s possible – and actually helpful quite often.

Whadyathink?!? Agreed? Disagree? Any other great Follows?

Picture of the week:

Yep, my son was Commissioned – 2nd Lieutenant, US Army, Field Artillary. Read the story here

Zach Wise, Houghton College 2011, US Army Commissioning

25th

Hope I get this right… Kind of did it in a hurry…

Recently, I started coaching a B2B sales team on how to use Linkedin. I discovered a very simple barrier, easy to rectify, and thought I’d share the solution with you. This is something I had taken for granted, but it apparently isn’t common knowledge. Pardon the redundancy if you already know this…

Problem: When you go to your Linkedin Home page and scroll down, notice the “Updates”. Are the references all about who’s connecting with who, new job postings, and group updates or comments? Is this of value to you? If not, IMHO, perhaps the most useful part of your Linkedin Home Page is being buried – thoughtful Updates by your network. (These Updates come from the “Share an Update/Attach a Link” box at the top of the Home page.) I find them to be quite useful most of the time.

Solution: How to change your settings to see more of these Updates by your colleagues rather than the default Linkedin network Updates

1. First, open a new tab or window with a new instance of Linkedin so you can keep this thread open while you follow along…

2. Go to the top-right under your name and click “Settings”
(You might have to Log-in on the next page)

3. On the Settings page, scroll down and look for the lower left tab “Account”. Click that and then slide to the left and click “Customize the updates you see on your home page”.

4. On the resulting dialog-box:

a. First consider clicking the top toggle “How many updates do you want on your homepage?” and change that to 25. If you’re in there scanning your network’s activity, you might as well see as much as possible at a glance, my opinion.

b. Most importantly, un-check three items:

i. “New connections in your network”
(unless you really like to see that, but this data also shows up in “People You May Know”)

ii. “Jobs posted by your connections” (unless you’re job-hunting of course)

iii. “Groups your connections have joined or created” (unless you’re actively looking for new groups to join)

c. Click Save Changes at the bottom of the dialog-box.

5. Return to your Home page (top left) and scroll down, scanning the updates that were previously not there. Notice the difference? Helpful?

One final tip: This will vary depending on how many or few connections you have and how active they are. But if someone is dominating your resulting Newsfeed with content that’s not really useful to you, if you float your mouse over one of the update bars or rows, a little, gray “Hide” button will show on the top-right corner of the bar. Click that to Hide updates from that person. It won’t un-Connect you, it will just remove them from your news feed. You can also unhide them later. So this might be appropriate for headhunters in your network (no offense, perhaps you’re just not in the job market), people that are more personal connections that share a lot of perhaps useful content, but just not of interest to you, of course that Mike Wise dude (geesh!), etc. etc.

FWIW. Hope it helps optimize your Linkedin utility.

Shameless Plug: For more help maximizing Linkedin for business, or other Social Tech training and marketing/sales strategies including Facebook, Twitter, YouTube, Blogs, etc., give me a shout.

Oh yeah, if you’re on Facebook, perhaps also Like my WebWisedom Facebook page. I will be testing a new Facebook business marketing tool this summer on that page, so watch and see the change… https://www.facebook.com/pages/Hudson-OH/WebWisedom/392220300843

If you have any comments or other related tips, by all means Comment and/or Share.

Thanks, Mike

9th

Insurance, Compliance, Social, & Multi-Channel Marketing – “It’s a lot to bite off all at once.” -What About Bob!

Wanted to give a quick shout-out about a Webinar I was asked to help with.

Background: Distribion, a new member of the association I’m involved in, PIMA, caught my attention at the last conference. So I decided to check out their system in an effort to better understand their value prop , especially in the context of PIMA members. After a quick, high-level demo, I could see that the tech definitely has great utility for organizations that are leveraging multi-channel marketing. Of course my expertise is about e-Commerce, Web sites, Web marketing, and Social Technologies. So it was interesting to see how Direct Mail, Call Center Marketing, and other channels can be integrated into a common dashboard.

In talking about the insurance industry, they asked me what I felt were some of the biggest challenges in the insurance space relative to Social Media Marketing. Short answer… legal and compliance issues have kept many insurance marketing organizations on the Social Tech sidelines. I shared a recent project I’m working on where I’m helping an insurance company with a pilot marketing project. I’m orchestrating a process with the carrier, a couple of their agencies, and compliance folks. Interesting.

Of course that started with a research project sponsored by the company’s marketing department where I was tasked with an assessment of the Social Media Marketing and Compliance landscape. That ended up being very helpful in bringing the legal and compliance folks up to speed on Social Technologies, breaking down some functional myths about Social, illustrating what other carriers are doing with Social, researching and describing current guidelines by the NAIC, etc.

At the time, Distribion folks reached back to me and suggested perhaps we do a joint White Paper, perhaps a joint Webinar, that brings together these Social Media Marketing and Compliance concepts together with Marketing Technology concepts. So fast forward several months and here we are.

Next week we’ll be jumping on a call to discuss these subjects. Edgar Rodriguez, Sales Exec with Distribion will be facilitating a session with myself and Deb McAlister-Holland. Deb recently joined Distribion to lead their marketing efforts – very interesting background that brings a rich perspective I’ve appreciated getting to know in preparation for this Webinar. Check out here new ecosystem at www.distributedmarketing.org

Here’s what the Agenda looks like:

  • How Google Changed Marketing Forever
  • The Empowered Customer & the Echo Chamber
  • 21st Century Marketing in a Regulated Environment
  • Social Media Guidelines & Compliance
  • Empowering Producers & Local Marketing
  • 7 Things Marketers MUST Know About Online Marketing

Again, “It’s a lot to bite off” in 60 minutes. But it seems like it should be a worthwhile effort. The ensuing White Paper should be good as well. If you have anything you really want to know, feel free to use the Comment below, Linkindin, Twitter, email, call me, etc. Happy to help in any way…

Btw, not sure how many of the attendees will be on Twitter during and after the event, but I’d like to suggest the Twitter hashtag: #MCRE for Marketing & Compliance in a Regulated Environment. In fact, I’ll make a note to stay on Twitter for a half-hour after the Webinar to kick around thoughts and ideas. Ala HubSpot, we’ll call it the “Twitter After-party!” I love it.

Links:

Register here

Linkedin Event (Click “Attending” for an easy way to Share with your Linkedin network)

Perhaps Share this post as well. The more insurance folks that assimilate some of these concepts, the better. Definitely encourage you to send it to legal and compliance folks.

Thanks!

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