E-Commerce with an emphasis on Social Technologies
Busy professionals often want to know how to make the Social Web more useful for them. But there are barriers. Some comments I hear, especially from boomers in upper or senior management:
All legit and common questions and comments. No doubt they all stem from ‘busy-ness’. But the question is, “Can we ignore Social media vis-a-vis our professional presence and online reputation?”
Perhaps TOGETHER we can collaborate on some real-deal answers. Tell you what: I’ll share some of my writings on “How to Become a Recognized Expert”. Please add your Comments to the discussion below.
[TIP: Click the "Subscribe" right next to the Submit button, especially the choice about getting an email for follow-up comments. That way you can see if someone comments on your comment. I know more email. But this is good email, email where you have a stake in the discussion and want to know what others are saying. If you have a couple minutes and really want to do it right, set up a Google profile, add your headshot and points of contact, web site, etc. Be logged-in when you Comment to 1. save time and 2. give people a name with a face.]
To ignore or not to ignore. Let’s use a real-life example. Is this True or False in your experience?
I have a great friend who is a Partner with a Big Four audit firm, we’ll call him Doug. Doug is a relationship manager for a handful of F100 enterprises. He has a team of “supply chain financial management” specialists, again at the F100 level, that know “supply chain financial management”about as well as anyone on the planet, with a great track record of meaningful successes in solving client problems. But if you look up “supply chain financial management”, his firm is invisible, not to mention Doug.
If you were a large enterprise finance professional in “supply chain financial management” looking for a new source of information or a new business partner/advisor/audit firm, wouldn’t you be interested in hearing from a Big Four contact, better yet, a Big Four contact in your network? Or vice-versa – If you were a Big Four sales exec, would you want your company and/or someone on your team to be “found” in the “supply chain financial management” category on Linkedin or Google?
Let’s continue with the vignette.
Here we have Doug, a Big Four “supply chain financial management” expert with no Web properties to his credit, no blog, no or minimal Linkedin, no Twitter presence.
Now let’s say one of Doug’s happy clients, Joe Jones (fictitious name), has a conversation with Chris Mann (fictitious name), a colleague from another F100 company, and a Big Four prospect, at an annual industry conference at a plush resort. Over a beverage and friendly dinner, together they chew on a common challenge relative to “supply chain financial management”.
Is this a common scenario? I think so, but sometimes I’m an idiot, too.
Joe, the happy Big Four client, references a few recent “supply chain financial management” innovations originated and orchestrated by Doug’s Big Four team, with a special emphasis on the wisdom and leadership of Doug, again the “supply chain financial management” relationship manager.
However, unfortunately, due to compliance, regulatory, and intellectual property issues, Joe the happy client can’t go into details or email/share any documentation on the innovation with Chris.
Chris says, “Gee, I’d like to talk to Doug.” Joe writes down Doug’s name on a napkin, digs his cell phone number out of his Droid, and says, “Give Doug a call. You’ll get his voice mail. Tell him I referred you. He’ll call you back within 24 hours. He’s got the answers…”
End of vignette.
First Question: Is this a desirable situation for the Big Four Sales Exec? Sure it is. SO…
Do you think Chris, the Big Four prospect, will do a little searching online, perhaps hit Linkedin, perhaps Google, search on Doug’s name at least? How will Chris start her search? Here’s a likely scenario…
Google – “Doug Smith” “Big Four name”
Chris thinks to herself, “Well, here’s a Linkedin profile, but it’s pretty thin. Wow, zero content on “supply chain financial management” – no blog link, no Twitter feed, no Recommendations… Well, maybe he doesn’t understand Linkedin… Oh well. Let me add “supply chain financial management”
Click the <Back> button a couple times to the search page..
“Doug Smith” “Big Four name” “supply chain financial management”
“Hmmm. Still nothing. Wow. Doug’s not publishing anything; neither is Big Four. Odd. Well, perhaps it’s the compliance department throwing down their gauntlet on Social Media and Web sites, etc. Well, I’ll give Doug a call, but in the meantime, let me see what I can find on ["supply chain financial management" blog]. Hmmmm. This is interesting….” Off Chris goes in other directions, potentially finding other sources.
Second Question: How is this scenario going to impact Chris’s first encounter and first impression of Doug when Doug returns the phone call?
Remember what’s at stake here. Think about the potential collateral damage to the relationship between Joe Jones, the Happy Client and Chris…and by extension the relationship between Joe and Doug.
In getting started on Quora, I answered a question (click here) about Twitter as news medium versus Social Network. I candidly discussed some of my secret Twitter strategies. The content was subsequently re-posted on Insurance Ecosystem.
Highly recommend Insurance Ecosystem, not only as an info source, but also as a concept. Pat Alexander is one of the savviest insurance vets I know relative to insurance technology…. definitely has her finger on the pulse.
If you have Comments or questions about Twitter, click through and throw them into the post over on Insurance Ecosystem and we’ll dialog over there. Above all, don’t settle for the trite Twitter brush off, “I don’t get Twitter.” It’s already extremely influential on many levels. Highly recommend it. Read why.
Heading to the prison ministry for 72 hours. Gotta’ leave the tech in the car. JFYI.
Picture from the recent ice and snow storm…
Sunrise coming over the roof caught my attention