Thoughts, real-world observations, and anonymous examples – good and bad – regarding the use of Web/Social/Mobile technology in the insurance industry. Follow Mike Wise, President WebWisedom LLC, for the latest in Social Technologies.
2011 is underway. For me personally, it’s off with a bang. If you remember, it was a year ago, that I was venturing out into the unknown starting WebWisedom from nothing. For those that are interested, 2010 was a reasonably successful year, definitely feast or famine at times, but I wouldn’t have traded it for the alternative. For those of you that did business with me in 2010, most successfully, a few not so much, I GREATLY APPRECIATE the opportunity to work with you. Thank you. Let’s pick up the pace in 2011 and really make things happen. I kid you not – I’ve learned some things in the past few months that are critically important nuggets for succeeding in the digital economy.
Perfect segway. This week, in the flow of an off-line conversation someone characterized me as “…a digital person living in an analog world.” The reference was spiritual in context, but the second thing that popped into my head was how well that comment translated into my professional life as well. I’m curious if you, those of you that know me well, see this to be a true statement and why? Further, if true, I’m curious if this is a good thing or a bad thing? Does this bode well for me in business, enhancing my value-prop and increasing my chance to successfully add value and thereby generate revenue, or am I in the wrong space doing the wrong thing, eventually destined to fail. Perhaps you would be kind enough to lend your perspective. I’ve got two focus points:
What’s your comment? Please share. I’d be extremely grateful for either encouragement to press on or a reality check. Really.
*******************A few other quick Shares*******************
Check out these forecasts from World Future Society. LOT of Social Tech stuff in here. Especially noted the comments on the classroom and customers having the power of CEO’s. So much more… Maybe this is the year I finally go to a WFS meeting. Anyone care to join me and share costs? It’d be a hoot I’m confident.
I’m signed up for the 2011 PIMA (yes those are my pics on the site) & ICMG (check out the viral video I made for them) Annual Meetings later this month. Those of you tracking with me in the insurance space, hope to see you at either or both of these events. They both look like they will be well attended and should offer great chances at getting something for the money. And how great that they are back to back in the same city – and a warm, fun one at that. In between I will be running around the area meeting clients and working on the Amplified Influence book (I know, I still have to finish last year’s book. Maybe I’ll integrate all that content.)
I got this from my daughter who’s also into Social Tech, smartly starting to build her own River of Information. Interesting data on Millenials and their habits and preferences. Gee wiz, if you’re selling to these folks, shouldn’t Social be a big part of your sales and marketing strategy? “Tech is in their DNA and IT ENHANCES THEIR LIVES” (emphasis added). Do you get that, Babyboomer marketers and decision makers? Facebook, Smartphones, etc. is ENHANCING, not diminishing, their lives as boomers so often say. If you don’t get it, how many stories like this do you need to read before you get a smartphone, a Macbook, a blog, a Twitter, and start understanding what Social Tech is and why Millenials in particular, and now other generations, are using it so heavily. It’s not then, it’s you. (OK enough of my rant – sorry, I get passionate sometimes.)
You gotta love Shoutlet. As I said a lot in 2010, they are doing some really great work in the SocialTech space with respect to content distribution, control, and reporting. Here’s their prognostication for 2011. Take it to heart. Call them and get started with their tool. Ask for Jenny. (No, I’m not on their payroll.)
Favorite tweet from this week:
@barbaragiamanco: It is ag8 example of how a group should be run! RT @paulcastain: Thanks for the #salesplaybook shout out Barb. #sales #newhandshake
I just joined this Sales Paybook group on Linkedin. Already picked up a few powerful tips. Now I need to add some. Follow Barb Giamanco. Had an off-line phonecon with her this week. Looking forward to reading her book. Very sharp and savvy Social & Sales Consultant.
From Lewis Howes, Linkedin looks to going public. Darn! I could be wrong, hope I am, but I think a Linkedin IPO is NOT a good thing for Linkedin. It will be interesting to watch. One thing’s for sure – it will be a very Social event, one way or the other!
Lastly, how are you coming on the Mobile version of your site? Do you understand that needs to be a priority project for 2011? NOW? I’ve got a fantastic resource I’d like to connect you with. Contact me.
Favorite picture from the Christmas break. Me and the fam decorating the Christmas Tree.
It was a great Christmas.
Appreciate hearing from you in the Comments below next to the tags. Thanks for engaging.