In case you are curious about the “#” marks in the headline, notice that these ‘hashtags‘ make the subsequent keywords searchable both on Linkedin and Twitter newsfeeds.  So by inserting them in the status updates and tweets, you help interested readers run a live search on those terms within those Social Networks.  Helpful.  And that’s just one of several uses of hashtags…

Wanted to share and hear from you on the following graphic from the Webinar I ran last week for PIMA.  (Btw, if you want to view the full Webinar, it will be available for one more week to the general audience before PIMA moves it to the Member’s-only portal.)  What’s your take on these stats?  I’ve got my own opinion, but curious to hear from you and chew on this.  Please Comment below.  Subscribe to the Comments RSS as well so you get an email with subsequent Comments.

I attended two meetings this week that I think relate to the subject of SocialTech & Social Media Marketing and Insurance.  The first was out in Wichita, KS.  Without disclosing confidential stuff, the salient point is that while farmers seem to be below average in adoption of Twitter, Linkedin, etc., they have the tools in their hands (and Combines as it were) to take advantage of Social.  They just need a good reason to engage.  (And that’s what we’re going to give ‘em.)

The second was a meeting of senior executives with insurance affinity marketing organizations associated with PIMA.  Again, without going into confidential stuff, I think we’re really making progress on the applying Social tools to accomplish organizational goals. For that, I’m very encouraged.  (Of course, these data-points are a small subset of many other things… )  Good things on the horizon for PIMA.  I think it will be the place to be.  Affinity distribution of insurance products lines up nicely with Socially Directed Buying (B2B) and Socially Facilitated Selling (B2B) – IF you do it right. Apparently with the above graphic, that exactly what the members are trying to do.  Encouraging.  Please Comment below.

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Another event coming up, one I’d recommend for independent agents or agencies.  Should be a really good use of time.

- from IIABA and the Agent’s Council on Technology:

The Social Web and Insurance–Finding Success & Lessons Learned
Live webinar–Nov 16, 2:00-3:00 PM ET
Agents & consultants overview the lessons learned over the past 18 months and the best practices agents can use to help ensure a successful experience. Panelists include agents Claudia McClain & Angelyn Treutel and consultants Rick Morgan & Mike Wise. Some of the subjects treated will be: does it really drive new business; how important is blogging; where do I get content; how does social networking fit into an overall marketing strategy; how do I budget my time for social networking?
To register– https://www1.gotomeeting.com/register/360600848

Btw, if you haven’t already, perhaps listen to the podcasts on this very subject.  Part 1 and Part 2
Zach Wise Houghton College Men's Soccer Class of 2011
Bitter-sweet Moment – Senior-night for Zach Wise at Houghton College Men’s Soccer.
Boy, that went fast.  But Wiz is finishing strong with his best season ever.
YES! Way to go, el-Capitain!!! Strong! Respect.