E-Commerce with an emphasis on Social Technologies
First, to explain the hashtags in the title, see my comment on last weeks post here – very powerful reason relative to Social Influence.
For those of you that listened to Part 1 of the terrific podcast with Nibby Preist and Chris Jordan (click here for that), you will be pleased with Part 2. For those that missed it, perhaps download both. In Part 1, we covered Linkedin and Twitter – how insurance agents are using the tools for business. This one picks up where we left off and talks about Facebook and Blogging. Chris & Nibby share great insights about what they are doing to drive ROI with Social Media. (I like that I’ve waited since April to publish Part 2. There have been some interesting new developments since then which add a bit of a retrospective to the conversation.)
A couple notes to reinforce:
From Nibby – Lots of Facebook ROI, but you have to stick with it. Which leads me to give myself a shameless plug – Hire me to do the strategy. I can save you a lot of time and brain damage, and connect you into some powerful information streams along the way. Call me.
Nibby and Chris both talk about redeeming wasted time to make room for Social. I speak to this point often with people who ask, “How do you make time for your Social stuff? I’m swamped as it is….” Listen to what they say and come back with a Comment below. What do YOU think?
The comment about the use of mobile and the blur of work happening outside of traditional 9-5 is spot on. Those of you that are doing this, what do you think about it? Those that aren’t, you might say, “You see??? That’s EXACTLY why I DON’T want to get into social stuff. When I go home, the LAST thing I want to do is get on the computer or check email on my mobile….” After listening, what are your comments about the blur?
Chris – spot on about learning more about prospects and business partners and pull-marketing.
Fantastic that both commented about the ROI of their blogs, especially about the unified voice, about SEO, and about newspaper and media outlets. I’ve been sayin’ it for a while now…
Listen in and please Comment below.
Favorite recent picture…. I shot a nationally televised college soccer game – absolutely thrilling to get that chance. The Photo Gallery has been simply POUNDED. This is one of my favorites. Mattocks from Jamaica scored the third goal and came running right at me – and the “Fear the Roo” image is in view on the building behind him. Love that shot.