Terrific new group on Linkedin!  Social Media – Insurance and Reinsurance

I commented on the thread about helping Executives take a more active interest in Social Media.  Thought I’d share the comments here as well… Interested in what you think?  Please Comment at the bottom of this thread.

From Nico Conradie in Johannesburg Area, South Africa… “I find it an interesting challenge: how to persuade others (key decision takers) within a large international company to take a more active interest in social media.  Any experiences in this respect that can be shared? Any tips? Any pitfalls to avoid? I would be interested in learning from others who have had success in this respect.”

My take.

“This is the million dollar question for sure. Like Mairi says, data is critical. There are simply tons of data-driven case studies that establish the value-prop of Enterprise Social Tech. What I’m finding most successful is two 2-hour small-group, executive sessions that drill down into what Social Tech is, why it’s important, and how to leverage it – IN GENERAL. If you can start the session with a flip chart page called “Expectations”, it’s incredibly powerful on several levels.

Here’s the real key from my perspective – Keynote (TM – iWork) slides. For some reason, kind of like seeing Avatar in 3D, these .Key slides are so different than standard .PPT, that they are helping execs ‘see’ the new concepts of ‘Social’ in a new way.

Small group is key as well because it helps the exec’s cough up their preconceived notions in the safety of their board room with the peers. I absolutely LOVE it when an exec says something like “I just don’t get tweeter [sic]. Why would I want to know what someone had for breakfast?!?!?” Usually everyone in the room laughs in agreement. But it’s a PERFECT setup for talking about effective streams of information, Listening, and within 5 minutes I can have the group understanding why that cliche is so destructive. That then leads to more myths being dumped out on the table, etc. etc..

A deep dive into Enterprise Social Tech facilitated by an outsider with incredibly rich visuals and powerful case studies in a small-group, interactive setting. It’s tough to carve out the time, and people usually come kicking and screaming with their arms crossed and skeptical frowns. But if you have the right stuff and can push through the resistance with whimsy yet credibility, you can break through. Of course implementing the resulting strategies, like any other business endeavor, is what will separate the wheat from the chaff in the months and years to come.”

Interested in what you think?  Please Comment below the picture.


Recent picture from a wedding I attended