E-Commerce with an emphasis on Social Technologies
Many are asking what I’m up to these days… Howzitgoin’ with WebWisedom… etc.
It’s actually amazing. So much has happened in the first 4 months of business…. I’ve spoken at a couple conferences, attended a couple others, worked on a couple insurance e-Commerce projects, helped a client get a blog up and running (not quite public yet), made some mistakes, had some victories, put thousands of miles on rental cars (with a few exceptions, I despise the airlines and the whole airport scene), rebranded the blog, have a 2nd blog/e-com site in dev, worked on my first book and working on a chapter of a crowd-sourced book, invested in a MacBook Pro and so learned a bunch of Apple tools, created a viral video for an association – and oh, yeah, helped my wife with some major work on the kitchen, and helped the kids with college stuff. Lot to bite off, eh?!?!
Here’s how things have netted out and the opportunities for YOU, my clients and partners. My focus is on Social – Social Technology education, Social Tech strategies, and Social tactics. I’m helping clients assimilate Social into their enterprise, their on-going sales efforts, and their marketing strategies. Any Comments?
Getting every level involved, speak with one voice, common language and vocabulary
Executive – Develop into Online Thought-leaders
HR and Ops – research candidates, listen, learn, share
Sales & Marketing – Socially Facilitated Selling versus Socially Directed Buying
Policy development to govern SM habits
Executive Coaching – access to my tools, my monthly tips, my stream, and my schedule
Brand, Reputation, Conversations – You… and your Competitors
Research into You, your Clients, and their customers
Create a Plan
Ongoing accountability and coaching
More on this later. Very special.
- Strategy development
Authors and Content Strategies
Technology Implementation, including Social Net integration
Promoting and Marketing
High-Beam/Low-Beam Leadership Training
Building a River of Information
Socially Facilitated Selling and Socially Directed Buying
E-Word-of-Mouth and Viral Marketing
Online Reputation Management
“Listening” tools and strategies
Concepts and strategies for Online Reputation Management
Collaboration tools and strategies – Wiki’s, Crowdsourcing, etc.
High-beam v. Low-beam Leadership and the impact on Enterprise Social Tech adoption within the enterprise
- critically important and perhaps the most needed today
Constituent-based Web design
- the vast majority of Web properties are designed incorrectly
Social CRM – this is really getting at the heart of things. And this is where our customers and clients want us to go – for THEIR benefit.
Any Comments about any of these things? What struck you about or within this list of Social Tech stuff? It’s a lot. Curious.
Kelle, my daughter, celebrating her 20th birthday. Phew! I made it through the teens!
Love this shot!