An awesome event yesterday in the life of PIMA!  The first ever Webinar!  The intention is to add value for the membership, to create educational and useful content, and to gather between meetings.  I must say, “Mission accomplished.”  Great job to Mona Buckley, Joan O’Sullivan and the members of the Education Action Committee, and certainly the presenters.  Really really great work.

About the Webinar… Paraphrasing the meeting invitation…

PIMA provided PIMA members with a modified Webinar of last year’s PIMA Institute training class delivered at the 2008 MarkeTTech Conference in Baltimore. The Webinar drew from a panel of member subject matter experts who discussed important, fundamental topics to the Association and Affinity insurance distribution market such as:

•  Product development
•  Client relationships and challenges
•  Customer loyalty
•  Marketing profitability
•  Financial and case underwriting

The program appealed to a variety of professionals, including those in account management, client relations, sales, and underwriting. Crafted for staff that may have significant experience but perhaps not in the affinity area OR experienced managers that may not have a thorough understanding of our business, the free Webinar featured phenomenal speakers.

Tony Baldus, Marsh Consumer
Sue Fox Ruggiero, NEA Member Benefits
Jim Roth, American General Life
John Steber, Hartford Life
Shannon Warner, American General Life

Susan Hussar, Moderator

Great job everyone!  The event was recorded, likely to be hosted on the PIMA site in the members-only area in a few weeks.

Picture from the PIMA Summer Conference 2009 in San Diego.


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