Thoughts, real-world observations, and anonymous examples – good and bad – regarding the use of Web/Social/Mobile technology in the insurance industry. Follow Mike Wise, President WebWisedom LLC, for the latest in Social Technologies.
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Maybe I’m too optimistic, but I’d like to hear from you this time around with this post. I think it could be really cool if we could get a bunch of different takes on this idea. I’ve ran the idea by a bunch of people recently and it seems like it has a lot of merit. So give it some thought if you would, then add your comments at the bottom, even if someone else already posted the same idea.
How is crafting an E-Business Strategy a lot like crafting an exercise strategy? Simple enough concept??! I’ll throw one out from my buddy Tom Loftus with DISpecialists that tweeted: “Once you see results its kind of addictive? ”
What are YOUR thoughts? Please Comment
Last week I gave a preso at the KAIA conference in KC on Web sites and Social Media. (View the file in my slideshare.) It was a great session. The conference facilitator wrote me this week and said, if I may “toot my own horn” as my Dad used to say, “Thanks again for coming to the Tech conference! Everyone who attended your class and panel had nothing but great things to say about you!” And they even got CE credits!! How cool is that?!? The thing I learned is that a few agents are jumping into social media and seeing good results. Steve Anderson said one of his insurance clients is seeing amazingly good results from Facebook advertising. Others are starting to figure out Twitter. Some really encouraging things happening….
A couple pictures:
Panel I facilitated on Agent Communications (VoIP, Mobile, Web-sharing, Texting, etc.)
Steve Anderson, TAAR, pilot and agency technology guru
Comment on the thread!!! Really appreciate it. I’ll give you credit in the upcoming book! JK
I saw a shoutout about this video in my Linkedin status updates. So I followed the trail to a blog to this video. I think I’ve seen something like this before, but nonetheless, it bears sharing within the insurance community. (No doubt we’ll be seeing similar content at the Aartrijk Brand Camp next month.)
What are your comments with respect to insurance? Here’s my haunting question: Yes, I know all about insurance companies being ‘conservative’ … and I’m grateful for that. But when it comes to adopting new technologies, can they really afford to maintain the ‘conservative’ posture while the rest of the world moves ahead? Won’t it kill them in the end, if nothing else because of consumer rejection, but more importantly because of obsolescence? At least from a new-business marketing, sales, and on-boarding stand point? Let’s say ‘conservative’ is ‘the right track’… But as someone said at a conference recently… It’s great to be on the right track. But if you just sit there, you’ll get run over!
Here’s a nice blog that’s just starting out in the insurance biz. Founders Insurance Group. Good example of just… getting started.
Please comment. Lurking is Lame!
I recently did a podcast with Charles Wasilewski of Aartrijk on the topic of Web sites and Google Analytics relative to insurance agencies, but the subject matter really applies to any Web site. Take a listen. Hope it helps. Also find out more about the Aartrijk Brand Camp. I know a few people who have already signed up – should be a GREAT meeting; a Sure Thing!! How do you use Google Analytics? Please comment below.
If you’re on Twitter, did you see my tweet from Wednesday? Got 2 Retweets!! “Hilarious! How an iPhone got this guy out of a no-insurance-card-in-car ticket! Yes, the Web really works! http://bit.ly/JSAoA” Thought I’d mention it, not only from the Twitter perspective, but also from the Web and customer satisfaction angle. No doubt about it, State Farm picked up on it and tweeted it themselves. I bet that guy’s now practically a cult hero within the State Farm marketing department. SF should run a story, “How a dragonboat racer sold 1000 policies for us – with no commissions!” Well, maybe not the commission part… Comments on making insurance Web sites useful to members like this?
I’m speaking at an IIABA conference in Kansas City later this month. I’m leading a session and then facilitating a panel. Should be helpful to the Midwest Independent Agents. Check it out.
One of my favorite print magazines (and Web site) is Insurance & Technology. Always good content in there. Click here for a free subscription courtesy of Mike Wise! Even with just a casual browse, you will pick something up; another Sure Thing!
For PIMA members, there’s a new thread on Healthcare Reform starting in the PIMA Linkedin Group. Check back too next week as activity should really light up in there given the state of the dialog. As I noted before, strongly encourage you to make sure your voice is heard. Whether you are in favor of government run healthcare or not, this bill as it currently sits seems highly likely to put the USA into bancruptsy, especially given that Medicare/Medicaid seems already on track to wipe us out. Get the real deal and write your senator and congressman. (Btw, love the “Ban on texting while driving” article. How are we going to enforce that? And what’s next? How about… Ban on adjusting the radio… Ban on putting on make-up… Ban on talking with a co-passenger… How about this one: Ban on having an animal loose in the car while driving.) Yes, I know texting while driving is bad and I am consciously cutting it out. But do I need the government invading my privacy once again??? What are your comments?
On a personal note, my son Zach graduated from school this morning – the US Army Paratroopers School @ Ft Benning, GA. Can’t wait to see him and hear all the stories! Then off to junior year at Houghton College – soccer, ROTC, lot of stuff. This is my son of whom I am well pleased. And Kelle is doing awesome as well. Can’t wait til she takes the world by storm. Btw, Kelle is Gaelic for ‘warrior woman’.