E-Commerce with an emphasis on Social Technologies
By Mike Wise, VP IdeaStar Insurance Technologies
Social networks – Possibly the next frontier of affinity and association marketing… Some interesting stats:
Source: Building Your Brand in the World of Social Networking
Webinar by American Marketing Association and Ramius Corp.
Did you get your copy of Groundswell yet? Some more stats from the book… I only wish it showed associated growth percentages for the last couple years – and sheer numbers of users. Might be an eye-opener.
|Participation in groundswell activities (page 42)|
|Watch video from other users||29%|
|Read online forums and discussion groups||28%|
|Visit social networking sites||25%|
|Read customer ratings/reviews||25%|
|Update/maintain a profile on a social networking site||20%|
|Add comments to someone’s page on an SN site||18%|
|Contribute to online forums or discussion groups||18%|
|Comment on someone else’s blog||14%|
|Post ratings/reviews of products and services||11%|
|Publish, maintain, or update a blog||11%|
Some recent pictures:
If any Boomers can identify this house, I’d be impressed. Hint: it’s from an after-school TV show in the late 60′s, very scary… located in Oradel, NJ.
Zach Wise, my son, playing volleyball..
Latest soccer favorite…