E-Commerce with an emphasis on Social Technologies
We are in the middle of a conversation on Social Networks and insurance marketing. Again, I could be all crossed up, but from an affinity marketing point of view, Social Networks seem to show promise as insurance direct mail response rates decline and keyword inflation enters stage-left on the search engine marketing scene.
Someone asked me yesterday, “What’s a social network, anyway?” My answer… Have you ever been to an industry conference? Sure. There’s people you want to meet there, right? Do some business, make some contacts, get some ideas, share stories. That’s a social network… on the professional side.
But how do you keep the relationship going in between the face-to-face events? Phone calls, now emails, newsletters, etc. Well, now we have online social networks — same thing, just a different medium, a little easier to keep people in your network connected to you.
Just to kind of lay the foundation, here are what seem to be the most visible social networks. (Btw, if anyone has a contact at anyone of these companies, I’m looking for a speaker for PIMA MarkeTTech next November. Need to lock them in by the end of May.)
Here’s a link to my Profile in Linkedin. Linkedin provided this widget. Cool. If you’re not on, do. The sooner you get started, the better. Seriously.
Some general common-sense stuff:
That’s it for now. Next week: Private Networks. Careful now, especially with independent agents.
Hey, I’m in Omaha right now. I felt the earthquake in the midwest last night/this morning. It also sounded like thunder. Man, all I gotta’ say is… Glad I know where I’m going when the you-know-what hits the fan.
Check out the shot of the week from last Sunday. My weekend gig – Cleveland City Stars pro soccer photog. Got lucky on this one….click to enlarge.
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