E-Commerce with an emphasis on Social Technologies
The 2008 PIMA Annual Meeting was outstanding. At the meeting, in the blur of activity, I found the time to do a podcast with Chris Burke. To give you a little background, Chris runs AMA Insurance Agency, the insurance brokerage for the AMA, American Medical Association. As a tech savvy guy, Chris stepped into a great opportunity a couple years ago – a solid brokerage that hadn’t aggressively gone after technology in its business processes and marketing.
Chris has done some amazing things since then. At the conference, Chris gave a presentation on Kaizen and process improvement (see picture). Based on side conversations, the content was very well-received. And Chris has some outstanding ideas for a digital strategy that might possibly serve as great case studies for other PIMA members looking to leverage technology to reach the new consumer.
Chris talking about how competitive pressures and the market drives pricing today.
So we need to manage costs – thus technology!
Photo: David Olsen
Poolside conversation about what’s happening in the market. Nice spot – click to enlarge.
Photo: Kelle Wise
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