Archive for November, 2007

19th

The 2007 PIMA MarkeTTech conference seemed to be a big hit, if I may say so. I’ve updated my photo-site on SmugMug with selected pictures from the conference. Following are a few…

Out to dinner at Cafe Spiaggia
Jon Kaplan, Karen Roy, Rick Norris

Chicago city lights picture from the top of the John Hancock building

A favorite action shot of PIMA Chair, George Bode

Nice picture of the Chicago skyline

During the conference, I had the chance to grab a few courageous volunteers and record a few sound bites of their reflections. The idea is to hear a few thoughts about Day One, where we heard from Google, experts on social media, email, search engine marketing, e-signature and e-commerce. We also had a presentation from Vertis on Breaking Through the Clutter of the Marketing Dep’t by using Web-based document sharing and collaboration tools. We had a great session from Warren Hunter of DMW Worldwide called Bringing it all Together. And then the last session of the day was a Challenge Breakout where interested people got together to meet each other and discuss some of the barriers and challenges we currently face as an industry.

Click here to listen in to just a short peak at what different attendees found most interesting…

I also found pearls of insight. Google’s comment on current online demographics was especially poignant. I think I heard Jon Kaplan say, “you may be missing out on the next generation of customers” if we don’t start pursuing them online. Yikes!

My biggest take-away was the consistent message that folks in the affinity insurance marketing space are well-advised to shift their focus away from direct-mail and telemarketing to Web-marketing. I heard one directmail veteran say something like, “I need to hire some younger people!!!” Correct! Search engine marketing, high-performing landing pages, search engine optimized content, innovative products that can be bought and issued online, social media marketing, email marketing… all these new-media marketing tools and strategies need to be pursued with vigor.

Btw, I updated the RSS feed subscription links on the lower right of the Blog homepage. And again, check out the pictures of The Drake, the 2007 PIMA MarkeTTech Symposium, and the Windy City on SmugMug.

9th

2007 AM Best E-Fusion Award Recipient Click on the link to watch the Award announcement. I won’t spoil your surprise if you haven’t already heard. But I will say the winner did a heck of a job on their site – very impressive. Yes, as usual, I was a little late for the call… :-)

So I’m off to the 2007 PIMA MarkeTTech Symposium. The good news is that it’s ‘sold out’. As a conference chair in collaboration with Kathie Kinde, AIA, Fred Hron, Forrest T. Jones, and Lidia Ventrella, AON, that’s a good thing.

Things I’m looking forward to:

  • Dinner with Jon Kaplan, Google and some others at the dine-around Sunday night.
  • Jon’s Opening Keynote talk.
  • Devon Harris’s Closing Keynote about the original Jamaican Bobsled Team.
  • The e-signature and e-commerce talk by Patrick Hatfield, Locke Lord Bissell & Liddell LLP and Marc Majers with insurance.com.
  • The Marketing Methods Competition. As the previous year’s winner of the Best of PIMA award, I’m thinking I should bring my Green Jacket and hand it off ala the Masters.
  • Taking pictures, podcasting, manning the booth – too much!

For the podcast, I hope to be able to get some short sound-bytes from people on Tuesday morning… Why did you come? What were your take-away’s from yesterday? etc.

So it should be an action-packed three days. Oh yeah, I almost forgot – another fun highlight:

  • Watching the Browns @ Steelers game on Sunday with Kathie Kinde, an AVID Browns fan. Supposed to be one of the biggest Browns/Steelers games in recent years. Kathie’s pumped! I don’t know which will be better – watching the game or watching Kathie watch the game!!! LOL

PS. Shooting the boys from CVCA at the Ohio High School Athletic Association Division 2 State Championship Men’s Soccer game tomorrow at 11 a.m. at Crew Stadium in Columbus. A co-worker loaned me his Canon 100-400 L-lens for the game. SWEET!

Cheers!

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