Thoughts, real-world observations, and anonymous examples – good and bad – regarding the use of Web/Social/Mobile technology in the insurance industry. Follow Mike Wise, President WebWisedom LLC, for the latest in Social Technologies.
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2007 AM Best E-Fusion Award Judging It’s been fun. It’s been a learning experience. Paul and Lee have once again been masterful facilitators – this year all online. But I do miss the face to face interaction. I hope we can return to an in-person event next year. I’ll be interested to read and hear Paul and Lee’s 2007 postmortem. How many people attended the events live? How many viewed after-the-fact? What was the general sentiment about a virtual conference?
One of the Finalists, an extremely successful project in the agent-support domain, leveraged an agent forum to solicit requirements and provide feedback? Wow! What a concept! Let’s ask the end-users to tell us what they want, and then give it to them as fast as possible. Perhaps that what a critical driver — SPEED. They told the story of inviting top-producers into the home office, spending a day listening and netting things out, and then staying up all night creating mock-ups. The next morning when the agents came in, they were able to fire up the technology, show the mock-ups, and say, “Is this what you had in mind?” Needless to say, the agents were blown away by the interest, sincerity, dedication, and SPEED. Of course, follow-up programming and implementation would follow, but the concept is awesome. In that case, the main event was in-person, but they also use an ongoing, online forum for the agents as well.
This company also had a powerful usability lab complete with eye-tracking software, one-way glass, video camera’s, and special software to track actual behaviors on a screen. Not surprisingly, they ended up with a terrific user-interface and very high marks from the agents.
Another success-trend seems to be the concept of small releases with finite features developed to the user’s expectations. Interesting that much of the work was outsourced to specialists with over-sight by the internal IT department. Let’s face it people – we operate in a niche-based economy where companies specialize. An insurance company specializes in INSURANCE. A Web development company specializes in WEB DEVELOPMENT. Seems pretty simple to me!?!? Focus on the core value prop. Let specialists handle the rest.
Favorite recent pictures… Tis the season to shoot a lot of soccer. Tried to mix in some more artsy shots, including Northeastern foliage. (Click pictures to enlarge)
A teammate of my son’s from high school scoring the winning goal of the big playoff rivalry. YES!!!
Click here to see more. Browse the gallery to see foliage.
What follows is an extremely unusual picture. In fact, I’d be surprised if more than a handful of people have EVER gotten a picture of a soccer ball popping in a collision in a soccer game. Well, I got it! One of the players said they would look into posting the video on YouTube – supposed to be awesome! I’ll link to it if I get it.
A teammate of my son’s from college trying to beat the keeper. Notice the explosion of air.
Click here to see the whole play.
Also, very cool pics of Upper NY State… posted at the beginning of the gallery.
Hey, cool beans… check out the soccer pics on the homepage of Houghton.edu, bottom middle: Fall Photo Essays | Men’s Soccer Gallery. They did a nice job with the pics.
(Click here to see a few pictures I posted from event.)
OMG! I wish EVERYONE I do business with could have been at this event – yes, it was THAT good. I have a suspicion that, over the next several months, I’ll be referencing items I learned, witnessed, and thought of, during and since.
A few thoughts:
Several great tips on podcast interviews. You’ll be hearing (and hopefully, seeing) some of those in practice in the coming months.
I’ve got to start learning to use Skype.
Critical to understand the legal side of New Media, content, intellectual property, etc. I have subscribed to Colette Vogele and her legal content to keep up to date. (By the way, if you are not subscribing to RSS feeds, I strongly recommend it. I love my Bloglines Home page. Keeps me current on the content I’m interested in and which I consider to be un-biased, if you know what I mean. Yes I still access Fox News, but only to stay current on events, nothing more. Not sure how to do RSS? Comment on this post and I’ll reply with instructions.)
Imaging Buffet is a great example of a cutting edge Web site. Slide down to the Footer. Love the links to the Most Popular content. Brilliant! They also have a good use of New Media Tools that I’ll be seeking to incorporate into new site designs as appropriate.
MarylandZoo.tv is a perfect example of a perfect mix of professional and unpolished.
You’ve no doubt heard of Search Engine Optimization — SEO. Have you heard of Social Media Optimization? Oh yeah! I think SMO is going to become critical for marketing departments of the future. Remember, you heard it here first!
http://freekeywords.wordtracker.com/ – Great tool for understanding keywords, search volume, discovering related keywords.
That’s it for now. Whadyathink?
Make plans to attend New Media Expo 2008 for sure. I can almost guarantee you’ll be glad you went…
Quick post in the midst of the Blur…
Heading to Dallas for the 2nd Annual Issues & Trends in Medicare Supplement Insurance Conference at the Adam’s Mark Hotel. Topics: Med Supp Issues and Trends, Medicare Advantage, and Medicare Part D.
If you remember last year, I attended this same conference in New Orleans, post-Katrina. I even got to eat dinner with Laura Bush!…well ‘near’ her at least.
This year I will be speaking on a panel with one of our clients, Steve Snell from WellCare. We will be discussing how he was able to build his brokerage distribution line of business with a very short time line on a very small budget. Their Web site, wellcarepro.com, enabled them to be able to recruit thousands of brokers and in turn bring in tons of new business.
Check back after the conference for more updates!
Also excited to share notes on the Podcast and New Media Expo from last week. EXCELLENT stuff.