E-Commerce with an emphasis on Social Technologies
In a meeting in NYC this morning, I heard an interesting stat that I thought I’d share. Joe Salesky, CEO of ClairMail said this: “Selling multiple products is the key to retention. If you only sell 1 product to a customer, that translates to a 15% retention; 3 products = 80-85% retention.”
Interesting to be here on 9/11 and a Tuesday. I’m going to the WTC area tonight after work…..
Here are some thoughts on getting into Web-marketing for insurance. These thoughts are from a presentation I made to a Japanese utility looking to get into insurance marketing.
Establish a 3-5 year Web development and marketing strategy:
But above all, make sure (#1) the products are competitive, (#2) marketing is aggressive, and (LASTLY #3) the Web site is excellent.
Personal note: Last weekend I was out in Denver for my niece’s wedding. Here’s a picture my daughter shot at the wedding of me with my sisters and brother. Nice shot!