By Mike Wise, VP IdeaStar Insurance Technologies

I spent some time last week judging entries for A.M. Best’s E-Fusion Awards. For those who are not aware this award “is designed to highlight outstanding, resourceful use of technology as applied to business strategy in the insurance industry.” We were A.M. Best’s E-Fusion Awards. For those who are not aware this award “is designed to highlight outstanding, resourceful use of technology as applied to business strategy in the insurance industry.” We were finalists in 2003, 2004, and 2006! This year’s entries are being judged online through webcasts. It’s a new thing.

I found there to be some very fascinating projects this year. One complaint that I did have was that several entries seemed to be written by the IT people without help from marketing. The writing style made it much more difficult to read and understand, with too much technical lingo, and I’m pretty technical (well, at least I think I am!). My advise would be to have someone in marketing or communications re-write the responses in somewhat simpler terms before submitting the entries.

It was also different and interesting to judge the entries virtually. This threw into the mix the possibility for technical issues, such as some of the demo sites being down — a little frustrating. For me, missing the face to face interaction is disappointing since I am more of a “people person.” But I understand a lot of the typical E-Fusion folks that would travel to the conference are not as enamored with networking and cocktail parties. So virtual works for them. Geez, what does that say about us?!?!?

Otherwise the experience was quite enjoyable thus far. The Finalist presentations are coming up in October. I’d encourage anyone to log in and watch the presentations, either live or in the archives. It’s free after registering.

Click here for updates and links..com/about-us/awards.aspx” target=”new”>finalists in 2003, 2004, and 2006! This year’s entries are being judged online through webcasts. It’s a new thing.

I found there to be some very fascinating projects this year. One complaint that I did have was that several entries seemed to be written by the IT people without help from marketing. The writing style made it much more difficult to read and understand, with too much technical lingo, and I’m pretty technical (well, at least I think I am!). My advise would be to have someone in marketing or communications re-write the responses in somewhat simpler terms before submitting the entries.

It was also different and interesting to judge the entries virtually. This threw into the mix the possibility for technical issues, such as some of the demo sites being down – a little frustrating. For me, missing the face to face interaction is disappointing since I am more of a “people person.” But I understand a lot of the typical E-Fusion folks that would travel to the conference are not as enamored with networking and cocktail parties. So virtual works for them. Geez, what does that say about us?!?!?

Otherwise the experience was quite enjoyable thus far. The Finalist presentations are coming up in October. I’d encourage anyone to log in and watch the presentations, either live or in the archives. It’s free after registering.

Click here for updates and links.

Copyright © 2007 Mike Wise
All rights reserved.