I was recently in NYC for a consulting project related to Japan’s deregulation of utility companies who can now sell insurance and financial services. (Pretty big opportunity in Japan.) While I was there, I was also able to meet with a few insurance companies located in the NYC area. I am still amazed to hear that a few prominent life insurance companies are not using e-signature to its full potential. Geez…

I mentioned this in the consulting project meeting I was in and thought to reiterate what I feel are the critical points to be successful online in the insurance industry today:

  1. Product benefits and pricing
  2. Marketing and communication
  3. Web site and the enrollment process

In that order! The Web is not a panacea, just an enabler.

One of the major insurance companies that I met with in NYC, still has no e-signature policy! It has been seven years since the ESIGN Act went into effect (6-30-2000). People on the Web are using the e-signature process for so many other products these days, let alone insurance. Hopefully they will realize the importance of this opportunity before it passes them by.

On another note, I mentioned that I was going to have the opportunity to visit Ground Zero on 9/11/2007, the sixth anniversary of the tragedy. This was a once in a lifetime opportunity. The area was covered with flowers and memorials. At the same time it was great to see the subway reconstruction and the plans for the new Freedom Tower which will be 1776 feet tall and is projected for completion by 2011.

Misc pictures from Ground Zero (click the image to enlarge)…

Notice what makes up the ‘windows’… It’s pictures of those who perished.

Double spot-light that has been a fixture… You can just barely see the adjacent building.

Click here to see more from Ground Zero…

A couple more pictures from NYC…

NY Stock Exchange (click to enlarge). I was impressed by the patriotism.

Had lunch on Stone Street – fascinating place…