Archive for July, 2007


IdeaStar is BUSY! Busy I tell you!

In addition to other projects, we have two new clients: group insurance administrator Forrest T. Jones & Company, Inc., and a pharmacy benefits management company serving the Medicare Part D market who wishes to remain anonymous.

I’m excited about this project because Forrest T. Jones is a member of the Professional Insurance Marketing Association (PIMA), an organization in which I am active. It shows PIMA members are starting to see the value in IdeaStar’s Web products and services.

Forrest T. Jones, based in Kansas City, MO, contracted with IdeaStar to redesign its Web presence and Web-enable its primary products so members of its target markets, including educators, attorneys, accountants and health care professionals, can enroll online. A January 2008 launch date is scheduled.

This is a challenging Web project because Forrest T. Jones is an affinity marketer focusing on many categories. But IdeaStar has a great solution. Sorry, you’ll have to wait until the launch after the first of next year for details.

The client who wishes to remain anonymous contracted with IdeaStar to set up content managed, template-driven Web sites for its Medicare Part D clients. An Oct. 15 deadline is set to meet government requirements for 2008 Medicare Part D marketing activities.

This is a great project for us because the company will benefit from work we’ve already done for a similar client. And the best part about it is the end-product will make life easier for seniors that use the Web.

Copyright © 2007 Mike Wise
All rights reserved.

I’m really looking for ward to the Professional Insurance Marketing Association (PIMA) 2007 Summer Conference, July 26-29 at Stoweflake Resort, VT.

I’ll be presenting a case study of the wildly successful Web site, winner of the Best of PIMA Award. The site, designed and developed by IdeaStar, features the Medicare-approved drug plan of our client MemberHealth. Site visitors can sign-up for the program, locate participating pharmacies, view various plan details relative to their home state, look up drug prices in their area, review policies and procedures, and more.

The site was developed and launched in six weeks — a very short timeline. In that first round of enrollments from the end of 2005 through mid-2006, MemberHealth ranked as the nation’s fourth largest Medicare Part D Prescription Drug Provider with over 1 million enrollments, about 10 percent of which were derived online.

>Who said seniors wouldn’t enroll online? I hope to see you at PIMA, so we can discuss what drives the communitycarerx Web site. There’s so much opportunity in using Internet technology to market health insurance.

I’m also really excited about Stoweflake Resort. Life magazine tagged it as one of its top 100 places to visit. It sounds like a photographer’s dream. I hope to be posting some pictures and doing a few podcasts while I’m there. So check back to see what’s new.

I’m also excited to be taking a tour of the Ben and Jerry’s ice cream manufacturing plant (free samples?), wine and cheese tastings, and maybe even a hot air balloon ride. And yes, I will be working.

One other item: As I’ve mentioned before, I’m a quad-chair for the 2007 PIMA MarkeTTech Symposium November 11-13 in Chicago. I’ve arranged for Jon Kaplan, Industry Director of Google’s Financial Services channel, to be the keynote speaker. He’ll be bringing a lot of strategic and tactical advice to the conference.I hope to see you at both events. You can’t beat a PIMA conference for insurance networking and learning what’s new in the industry.


June was absolutely a crazy month. But nonetheless, this podcast with Steve Snell from early June is important and insightful, and so while a little bit dated already, it’s extremely relevant. Coming from the carrier perspective, and with a lot of experience both with internal IT issues and marketing demands, Steve is an excellent subject matter expert on the challenges of Web development in the health and life insurance market.

Check out the studio!

Click here for Episode 15 – CMS Compliance & Web Technology in Health and Life Insurance Marketing

Some pics from the baseball game… (click to enlarge)

Archives to 2005