I’m really looking forward to the Professional Insurance Marketing Association (PIMA) 2007 MarkeTTech Symposium this coming fall. Together with my fellow planning committee members, we’re putting together a great list of speakers.

  • Fred Hron, Director of Corporate Communications; Forrest T. Jones>
  • Kathie Kinde, Manager of Marketing and Planning, AIA, a USI Affinity Co.
  • and Lidia Ventrella, Vice President, Aon Insurance Service

So far we have:

  • Eric L. Marhoun, Lord, Bissell & Brook — e-Signature
  • Marc Majers, insurance.com — e-Commerce
  • Tom Dyson, Vertis — Data Optimizatio
  • Russell Rosen, Riverpoint — Data Optimization
  • Randy Wine, Direct Marketing Specialists — Direct Mail
  • Sandy Pernick, Pernick & Assoc. — Telemarketing
  • Greg Bruner, Michael Edwards Direct — Cross-sell/Up-sell
  • Kathy Bell, Smith Bucklin — Association Trends
  • TBA — Opening and Closing Keynotes and a couple other panelists

So we’re looking for a few more speakers if you have any suggestions. The theme for this year’s conference is “Breaking through the Clutter.” With all the marketing challenges today — the Federal Do Not Call legislation, an over- abundance of mail, the deluge of marketing messages all around us – advertising is becoming a blur. We’re looking for savvy, insurance marketing folks to help the audience understand there are new, successful ways of marketing — thus,

Contact me at 216-674-1600 ext. 116 if you would like to recommend a speaker.

The content of the conference will give attendees practical information which they can implement immediately. There will also be ample time to network, ask questions and get answers. I’m confident the conference will be innovative and full of great ideas which are economically accessible. The conference is November 11-13, at The Drake Hotel (Hilton) in Chicago, Illinois.

I’ll be speaking at the PIMA 2007 Summer Conference, July 26-29, at Stoweflake Resort, VT about communitycarerx.com. The site, which IdeaStar developed, earned the 2006 Best of PIMA Award. The Medicare Part D enrolment site is an excellent example of how simple is often better, and how seniors really do use the Web.

That’s it for now. Hope to see you at both PIMA conferences.

PS. Some sights from the last two weeks… (click to enlarge)