I am not going to apologize for the lack of insurance news this week. After all, it’s the end of summer with precious few nice days left in Cleveland!

I recently participated in a golf outing sponsored by a new IdeaStar insurance client, Nationwide®. The Nationwide® Tour ProAm at Barrington Golf Club in the Cleveland area was a pleasant respite from promoting online insurance e-business applications. Although the conditions were a little soggy, it was great fun playing the Jack Nicklaus course. (Click on the picture to see my partner with Nationwide hitting a shot on 18 destined for a watery grave…)

I played with touring pro Tim Conley, originally from Akron, now living in Atlanta. He was on the PGA tour in the ’90s, and seems to be biding his time until he qualifies for the Champions Tour in a few years. He was having WAY too much fun. Every ball he hits goes a mile with a nice little power-draw. And of course everything lands near the pin. EXCEPT… he tried to reach the PAR 5 at the 11th hole in two strokes. But he hit the wall in front of the green and the ball landed in the pond. I felt a little better at that point. (Check out his approach to 18 – click on the picture and you can see the divot flying in the top-right corner…)

What got Tim upset however was the pro behind us. He layed-up on 11! Tim left him a note on the 12th tee and a few extra balls – something about being a weenie and afraid to lose a ball!

When we got back to the clubhouse, we discovered we won! by one stroke with the low score of 49. My best contribution was a 179 yard tee-shot over water to the par 3 6th using a 5 wood. The ball landed within 6 feet of the flag. Lucky shot for a guy who never plays… Yes!

I was in an especially good mood anyway because I found out we won our third A.M. Best E-Fusion Award, the third in four years. We are a Finalist in the customer management division, which includes e-commerce sites. Plans are underway to attend the E-Fusion Conference, Oct. 23 and 24 in Boston, where the grand prize winners will be selected. I encourage any insurance person interested in technology to attend. It’s a great conference for e-business insurance types. You can learn all about online best-practices in a non-competitive environment. I hope to see you there.