E-Commerce with an emphasis on Social Technologies
by Mike Wise, VP IdeaStar Insurance Technologies
I am really excited about a new agent Web site that recently launched for McGowan & Company, one of the nation’s premier writers of umbrella liability insurance. It marks the end of the second phase of McGowan’s cutting edge technology initiative, and really solidifies their online presence.
McGowan partnered with IdeaStar a little over a year ago after finding us on a Google search for “insurance technology”. Working with McGowan was a classic win-win situation — IdeaStar had the Web development services McGowan was looking for, and McGowan offered IdeaStar the opportunity to move into a new niche of insurance technology. Turns out, it has become a huge opportunity for McGowan to quantum-leap the competition.
Phase one was a re-design of the McGowan corporate site. It has become a destination for industry buzz, and a great information resource, attracting close to 3000 unique visitors in a typical month.
With the Phase Two agent site, the corporate site is no longer information-only, as agents can now interact with McGowan electronically.
At MyMcGowan agents have a variety of options. They can:
So, in collaboration with IdeaStar, McGowan has provided its agents an application submission tool and a resource center in one simple, usable location. McGowan expects hundreds if not thousands of independent agents to use the site on a daily basis as they submit new business and manage their book of business with McGowan.