E-Commerce with an emphasis on Social Technologies
I’d like to promote two conferences focusing on the insurance industry. The first, coming up in a little over a week, is The Professional Insurance Marketing Association (PIMA) MarketTech Symposium in Pittsburgh. The second is the Inter-Company Marketing Group’s (ICMG) 22nd annual meeting in Phoenix in January.
PIMA’s MarketTech, Nov. 13 through 15, is entitled Growing Success. It’s a great opportunity for insurance professionals to meet each other, as well as suppliers, and find out what works best in growing their own successes.
I’m particularly interested in the results of the Marketing Methods competition. IdeaStar Insurance Technologies submitted the Web site which it did for UnionSecure. The union member supplemental accident and life insurance site has been going gangbusters since it launched about a year ago. And, the company’s underwriter has asked if IdeaStar can do an accidental death and dismemberment site for a large group that wants to do a similar self service Web site to control costs and streamline administration – something we can do for around $10,000 in three to four weeks. What a great example of extending return on investment of our Web sites! As I’ve said before, site-architecture is important.
Also for MarketTech, I’m running a pre-conference survey of insurance companies and distributors about e-business and their current and future plans. I’ll publish the results in my blog after the conference. I’ve also just finished some “Internet Utilization Statistics” research — interesting stuff. For example, 30% of adult internet users, or 41 million adults, “Use a search engine to find information” DAILY. The fastest growing segment, online banking @ 47% in the past 3 years, reveals that 56 million adults have used online banking at some point. 67% of adult Internet users have bought a product online.** It will be VERY interesting to cross-reference these stats with the e-business survey of the PIMA members… more later.
And don’t forget I’ll be a speaker at the conference, discussing successful uses of the Internet in marketing insurance to associations.
The ICMG conference, January 24 through 26, will focus on The Power of Partnership. Hundreds of insurance and financial insurance executives will meet to discuss hot industry issues. I’ve heard there will be a record number of attendees this year, mostly chief marketing officers of carriers and presidents of larger agent distribution groups. The conference will be at the fabulous Sheraton Wild Horse Pass Resort, during a very nice time of year. I’ll be there talking about the successes insurance companies have had with IdeaStar developed, interactive Web sites. I look forward to talking to insurance industry representatives about online agent-driven quotes, electronic applications, online signatures and more.
There’s still time to register for both conferences. I hope to see you at at least one!
** Source: Pew Internet & American Life Project