E-Commerce with an emphasis on Social Technologies
Good news! e-signature will be acceptable for Medicare Part D enrollments. At the conference last Friday @ CMS HQ in Baltimore, this word was officially announced. I’m amazed, though, that in order to get that information, a question had to be submitted. Actually, it had to be written on paper and stuffed in a box!
What struck me is that the focus of the Part D marketing is primarily paper-based enrollments. However, I’ll give CMS credit – they are producing a Web site for beneficiaries to find a plan and enroll, and, are starting to make that known. Handled correctly, a Web-enabled Part D education, enrollment, and member login will prove to be the best method for handling this plan for a number of key reasons:
So the Web seems like a good idea, if only to reach 50% of the market (though seniors and their caregivers use the Web more than that, especially for health care info). Yet, in my limited discussions with folks at the conference (Blue Plans, regional Plans, etc.), only one had specific Web enrollment designs ready to go. The prevailing Web strategy is simply to have a Web site up that explains the Plan’s participation in the program and regurgitate the benefits – sort of like “OK, we can check that off the to-do list.”
Perhaps as word gets out about our capabilities (and we are by no means the only game in town), people will call us about getting something effective developed and launched by September 1st for CMS review before the marketing period starts. IdeaStar Insurance Technologies is available to take on a couple more Part D clients among all the other projects we’re engaged in – FCFS!