Ready or not, blogging is here. And its business value is becoming more and more apparent – even in the insurance industry. Just look at what BusinessWeek Online had to say. “Go ahead and bellyache about blogs. But you cannot afford to close your eyes to them, because they’re simply the most explosive outbreak in the information world since the Internet itself. And they’re going to shake up just about every business – including yours… Given the changes barreling down upon us, blogs are not a business elective. They’re a prerequisite.” (BusinessWeek Online 5/2/05)

Well, that’s pretty straight forward. But how do you get started with a blog (short for Web log)? Join me Thursday, June 23 at 4 p.m. for a “Beginner’s Guide to Blogging.” I will facilitate a “Webinar” presented by the Inter-Company Marketing Group. Register at ICMG.org

ICMG is an association of primarily health and life insurance carrier marketing executives.These people are ideal candidates for blogging because they are already experts on various insurance products, in terms of design, distribution, and administration. Just think of the information they have to share!