Thoughts, real-world observations, and anonymous examples – good and bad – regarding the use of Web/Social/Mobile technology in the insurance industry. Follow Mike Wise, President WebWisedom LLC, for the latest in Social Technologies.
Joanna, so glad I saw your post. Very timely.
Just yesterday I had two separate, unrelated conversations with FinServ friends in CLE, one a rising star Millennial with a top-tier bank, and the other, a Web-savvy Boomer with a top-tier regional brokerage, both frustrated with their organization’s policy prohibiting the use of Social Media. The Millennial isn’t sure that his company, as much as he likes it, is the right place for him longer term. His concern is around his own professional growth in the context of a company whose actions, in spite of corporate words, clearly indicate that it doesn’t value staying current with technology and the culture it serves. The boomer spoke about the recent surge in turnover at the firm, good people in the middle of the org chart that are leaving because of inflexible policies around working from home and other cultural issues that cause them to not only see, but jump at other opportunities, and thus forcing the boomer to have to go to clients and introduce yet another client relationship manager, etc., etc., etc.
Your spot-on writing, and thanks for sharing, raises the issues. I’m going to write a bunch of stuff and then share this post with a bunch of people. I hope others do as well. It’s an urgent discussion. Read the rest of this entry »
Twelve months in the making, the new Professional Insurance Marketers Association Affinity 2020 Report came out last week.
Hope to do a video on it shortly. Pretty compelling data around the urgency of transitioning to digital. Read the rest of this entry »
Back before the Internet, when you had a new personal or professional need, something out of the ordinary, did you stop and think, “Yikes, I don’t know who to call on this. Geez, who do I know that might know a trusted contractor? I know! I’ll call Joe. Joe knows EVERYone.” And if you reached Joe and he gave you a couple names, did you call those companies or those people based on Joe’s Word of Mouth referral BEFORE you pulled out the 5-pound phone book? Or did you go find the Yellow Pages® and say, “Hmmm, I wonder what category that kind of service would be listed under? Let’s see… ‘Cracks in the cement floor’…CR… No. Ah, here it is… ‘Cement Floors’ … I’m sure these guys fix cracks. Of course there might be a few butt cracks in view, but I’ll take the kids to McDonalds. Now, which one should I call? I like this logo…” Read the rest of this entry »
In the insurance industry, there is SO MUCH energizing work to do to get ready for the next wave of technology heading our way. Re-inventing Web properties, getting serious about Social Properties, overhauling products given changing risk associated with advancing technology, developing an adaptive culture focused on learning and change, and so much more comes to mind.
In this context, I thought it might be helpful to discuss 10 Digital Business Must-Do’s in the next 24 months. Here’s my take. What are YOURS? I really want to know.
Meanwhile, I was asked to harness my time and talents for the benefit of an orphanage for Read the rest of this entry »